TOMS Shoes Marketing Project

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (â€Å"TOMS.TOMS company overview† par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw children walking bear footed.Advertising We will write a custom report sample on TOMS Shoes Marketing Project specifically for you for only $16.05 $11/page Learn More He went back to the United States and embarked on a mission of providing shoes to the poor Argentines who could not afford them. This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. TOMS Shoes Marketing Project The uniqueness of the TOMS Shoes marketing projects is its philanthropic component, as opposed to other cause-related marketing. This project stems out corporate social respons ibility simple business plan ‘One-for-one’. This marketing concept is based on the premise that for every pair of shoe that is sold, one pair is given out to a needy child. The company manages to increase sales and distribution network of shoes worldwide, through this strategy. According to Terence (120), product differentiation is an important strategy to increase volume and market penetration. The TOMS Shoes Company successfully achieves this through production of shoes using a simplistic combination of canvas with shoe-soles that are comfortable, and that accord a casual look. This makes the shoes stand out from the popular ked styling shoes (â€Å"TOMS.TOMS company overview† par. 6). TOMS Shoes collaboration with recognizable and leading brands in the United States enables it to achieve voluminous sales in its target markets. TOMS Shoes worked with Ralph in producing a co-branded Rugby shoe. This collaboration still maintained the One-for-one’ business strategy. In addition, the TOMS Shoes Company has worked with companies such as Lauren and Element Skateboard in promotions of one-for-one campaigns, thus increasing its sales volume. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches of marketing such as advertising and billboards. Instead, the company heavily relies on promotional campaigns in marketing its products. The company consistently asks its customers to take their photos, while putting on the shoes from the Toms Shoes Company, and share them with friends and relatives using the social media websites. This move enables the company to create awareness of its brands and social cause to a wider audience. TOMS Shoes also relies on word-of-mouth in supporting its marketing efforts. Word-of-mouth turns out to be more effective in creating its brands awareness, and making customers believe in the company (Terence 59).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the word-of-mouth campaigns, customers usually get excited and eager to participate in events that contribute to increased sales. The customers of the TOMS Shoes Company promote its brand by discussing it with their friends. Finally, the company’s participation in public awareness of the impacts of putting on shoes is a powerful marketing tool for the company. Through these campaigns, it markets its brands efficiently. Conclusion The philanthropic approach to marketing by TOMS Shoes enables it to distinguish its marketing project from its competitors. Its’ contribution towards a social cause is a driving force in its marketing strategy. In addition, the company does not market its products through mainstream marketing platforms. It instead uses social media marketing, as well as word-of-mouth to market its product and create brands. Works Cited Terence A. Shimp. Advertising, Promotion , and Other Aspects of Integrated Marketing Communications, 7th Edition, Thomson/South-Western Publishing, 2007. Print. TOMS.TOMS company overview. 2013. Web. This report on TOMS Shoes Marketing Project was written and submitted by user Silas Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

School Gossip Can Destroy Teachers and Staff Members

School Gossip Can Destroy Teachers and Staff Members A teacher conducts an activity to show her class just how silly gossip can be. She whispers something to a student and then that student whispers it to the next until it had been passed to every student in class. What started as, We are going to have a long three day weekend starting tomorrow ended up as, We will be lucky if three of you arent killed this weekend. The teacher uses this activity to teach her students why you shouldn’t believe everything you hear. She also discusses why it is essential to stop gossip instead of helping to spread it.​ The lesson above is sadly not limited to the students in the school. Gossip runs rampant in just about any workplace. Schools should be a safe haven where this is not a significant problem. The faculty and staff within a school should never start, participate in, or promote gossip. However, the truth is that all too often schools are the focal point of gossip in the community. The teacher’s lounge or the teacher’s table in the cafeteria is often the center of where this gossip occurs. It is mind-boggling as to why people need to talk about what is going on with other people. Teachers should always practice what they preach. Particularly those who have seen the negative impact gossip has had on their students. The truth is that the effect of gossip can be the same or worse as an adult. When Empathy Proves Elusive As a teacher, you have so much going on in your own classroom and life that it can be difficult to truly understand that there is just as much or more going on in every other classroom and co-workers lives. Empathy sometimes proves elusive when it should be commonplace. Gossip is frustrating because it builds walls between teachers and staff members that need to be working together. Instead, they feud because someone said something about the other to someone else. The entire idea of gossip among a school faculty and staff is disheartening. Gossip can split a schools faculty and staff in half and in the end, the people who are hurt the worst will be your student body As a school leader, it is your job to discourage gossip among the adults in your building.  Teaching is difficult enough without worrying about what others are saying.   Teachers should have each other’s back, not talk behind each other’s back. Gossip creates a large part of your discipline issues with students, and it will create even larger problems within your faculty and staff if it is not dealt with quickly. The key to minimizing the gossip issues among your faculty/staff is to educate them on the topic. Being proactive will go a long way in keeping gossip issues to a minimum. Have regular conversations with your faculty and staff members discussing the bigger picture about the damage that gossip can cause. Furthermore, implement strategic team build activities that bring them together and naturally forge solid relationships. When it comes to gossip, make sure they know what your expectations are and how you will deal with it when it becomes an issue. How to Proactively Defeat Conflict It is also not realistic to have a faculty and staff where there is never any conflict. A policy or set of guidelines must be in place when this happens that leads towards resolution between the two parties instead of division. Encourage your faculty and staff members to bring these issues to you and then act as a mediator between the two parties. Having them sit down together and talk out their issues will help. It may not be effective in every case, but it will peacefully solve the majority of conflict issues that you have with your faculty and staff. It is better to take this approach than to have them gossiping about it with other members of the faculty and staff which can lead to bigger issues down the line.