Role of Unions and Human Relations Management Personnel Research Paper

Job of Unions and Human Relations Management Personnel - Research Paper Example This drawback results from the strikes which are embraced by the worker's guilds for various reasons at various spans. The choices to go on a strike, for the procuring of improved workplace or wages, includes numerous such social and expert components which can be a major damage to the exhibition of the association and representatives. Also, the innovativeness, accomplishments and great execution of laborers isn't compensated. Because of the strikes and worker's guild exercises, the underachievers are likewise paid for their administrations same as the superior workers. The association laborers are ordinarily difficult to be terminated, so they decline the efficiency just as the benefit capability of the association. One of different elements is that these associations cause the individual workers to lose their ability to speak freely and the quality of voice in the association (Baccaro, 2008). The HR the executives work force are the significant individuals to assume the contributing job in restricting the individuals of the association together. They compose different exercises through which the individuals in the workforce of the organization meet up and work with one another. Through this procedure, they come to think about one another in a superior way. At the point when the new workers are enlisted into the association, they are invited and are made to know the others of the organization by the human asset the executives official. All the breaks, extra time and recreation is overseen by the HR relations official and the beneficial relations, legitimate affiliation and correspondence of partners with one another are guaranteed by them in a superior way. The representative connection s supervisor assumes the job of a connection or an association between the administration and the workers inside the association. He is even mindful to gather the data of the trade guilds to help its exercises and aggregate bartering jobs. He likewise makes the workers

Technology Development and Market Globalization Essay

Innovation Development and Market Globalization - Essay Example In this manner, ecological, social and financial concerns are impacted by innovative improvement universally. The improvement of current innovations, IT correspondences impacted the activity of the worldwide market. For instance, by methods for electronic correspondence the cutting edge representatives can work for two or much more organizations, they can direct their own timetable and thus we run over an all around built up a coordinated cosmopolitan, a progressively powerful person, who can incorporate in the arrangement of nations combination comprehensively. Question 2 Country components to find creation In request to find creation in the worldwide market, there is a need to consider various variables. For instance, the significance of nation factors can't be denied. There is a requirement for firms working at the nearby level to find fabricating exercises in such a manner, that it would concentrate on various monetary, political, and social issues. Also, the relative factor cost s assume another basic job in such kind of execution. There are various guidelines inside a specific nation, which may impact the national utilization of merchandise or creation. For instance, guidelines on FDI or trade rates changing are likewise basic for nation factors contemplations. Each nation has its own arrangement of qualities, components, highlights and explicit needs, which ought to be considered by the makers and producers. Question 3 World money related framework without IMF The significant job of IMF in the worldwide market can't be denied. The significant economical capacity of IMF with respect to various worldwide nations can be found in multilateral and reciprocal reconnaissance, improvement of its loaning programs, and the arrangement of specialized help. On the off chance that IMF was missing, it would be outlandish for the world budgetary framework to direct an exchange between nations individuals. Any money related framework would be not able to decide from an a utonomous point of view its favorable circumstances and disservices. This capacity is performed by IMF during the time spent two-sided reconnaissance. Under states of multilateral observation IMF decides money related overflows starting with one nation then onto the next. There is a specialized help of IMF and analytic activities executed by this association, in any case the nations would be missing of key advancement of macroeconomic and other basic arrangements (Kiggundu, 2002). Question 4 China in worldwide business China is an incredible player all around. This nation is being created at a full pace and it is a notable maker of 13% of world monetary yield and expends nickel, copper and oil at the fullest degree (Kiggundu, 2002). The job of China in WTO mirrors the country’s capacity to expand its fare rates (for 29%). China is an extraordinary maker and exporter of material and gadgets (Kiggundu, 2002). There are various circles of business, exchange and assembling, which are secured by China. There are future goals of the nation to send out vehicles and planes. The worldwide society is enormously keen on ventures into this nation. There is an ideal climate in China for talented experts, their preparation and training. There is a clear potential in the nation, which is alluring for other worldwide players. Question 5 Outsourcing is very

Mad scientist

Mad scientist According to Wikipedia, mad scientists are typically characterized by obsessive behavior and the employment of extremely dangerous or unorthodox methods. They are often motivated by revenge, seeking to settle real or imagined slights, typically related to their unorthodox studies. Ok, so maybe Im not a mad scientist. But, when people ask me where I am, the answer is inevitably “In lab.” My class schedule serves to justify my response. I am taking the following: 7.02 Biology Lab A notorious pre-med requirement…with a grueling 18 credits (Each week, we have 2 hours of lecture, 2 hours of “Scientific Communication” class, 8 hours of lab, and approximately 6 hours of homework and lab-prep.) We spend the semester learning pretty much all of the basic biology techniques, from protein biochemistry to genetics. People enter the class with varying levels of lab experience: some have never even held a pipette, and others are Seniors who have published papers. One great thing about the class is the degree of instructor interaction; some really great professors (J. King, T. Orr-Weaver, D. Kim, T. Schwartz) teach the lectures and hang out around the lab to ask us questions and get to know us. 2.004- Dynamics and Controls II- One of the most fun and practical of the Mechanical Engineering requirements. We learn how to model, analyze, and control systems. Control systems are actually all around you (and even in you! For example, your blood sugar is regulated through a very complex control system to make sure that your body has enough juice to function.) There is also a lab component, and though it’s only 2 hours a week, it really helps with learning the concepts presented in lecture. Incidentally, Laura is also taking the class. On the first day of lecture, the professor called on her, proceeded to forget her name, and then called her “Lauren” for the next hour. It was hilarious. So, everyone should call her Lauren now. Prof. Gossard is actually wonderful about learning people’s names and interacting with the class. 21H.302- Ancient Rome- I will be the first to admit that history classes generally scare me. I hadn’t taken a history class since 10th grade…but I chose to take Ancient Rome since I took 3 years of Latin in high school and I think the Romans are ridiculous and really interesting. Professor Ostrow is a really engaging lecturer; he makes the hour go by so quickly! Everyone who completes the class qualifies to go on an IAP trip to Rome to take a guided tour with the professors and see the incredible Roman ruins in person. We will be reading and interpreting many primary texts. HST.S12- Seminar in Human Clinical Investigation- Taught by an assistant program director at the MIT Clinical Research Center, this seminar is shaping up to be really swell =) Not only do we get to meet leaders in Clinical Research in the Boston area, but there’s minimal homework and free lunch! I worked in an NIH Clinical Genetics lab last summer (and I’ll be working there again this summer), so hopefully this seminar will give me a good feel for whether this is something I want to do for the rest of my life. UROP- MIT Bioinstrumentation Lab Today was a really, super fantastic day. I got some really great results, and it was such a wonderful feeling… it definitely makes it all worth it. After my 96-well plate had a yellow reaction in all the right places, my UROP supervisor and I started celebrating. I’ll be starting to write a paper based on the research I’ve been doing for the past year and a half and hopefully I’ll be able to submit it to a journal by the end of the year. So, let’s see…adding it all up: 8 + 2 + 12… 22 hours in lab a week (on average…sometimes even more)! Yay! I wouldn’t have it any other way =)

Traveling Through Time Is It Possible - 1162 Words

Kayson Hansen Mrs. Warwick Honors Language Arts 8 13 March 2015 Traveling through Time: Is it Possible? â€Å"Time is money.† ~Benjamin Franklin. Time is an integral part of life; without it, nothing can exist. Most people think of time as merely hours told on a clock. Scientifically, time is a part of the universe, much as space is. H.G. Wells’ novella The Time Machine tries its best to capture the sheer scope of this phenomenon, even going so far as to predict the fate of the earth after time has finished ravaging it. In the book, a time traveler explains his adventures in the future to his enthralled audience. Much of the book is used to explain the effects of time on future organisms, even incorporating Wells’ own personal beliefs, such as Darwinism and the theory of evolution. The Time Machine was one of the first works that popularized science fiction, and the study of time itself. In the novella, Wells utilizes both amazingly accurate theories far ahead of his time and misconceptions conceived before scie nce had become widely accepted to explain this wondrous part of life: time. The first misstep covers multiple ideas that Wells glossed over in his book. He is not entirely at fault though, as â€Å"†¦ The Time Machine, published in 1895, is credited as the first narrative to explore the concept of time travel† (Matt, Rebecca). Being figuratively in the dark, Wells had to make up some theories and skip over others. The infamous time paradox is one that is tackled often inShow MoreRelatedTraveling Is An Act Of Traversing Through A Geographic Region1421 Words   |  6 PagesTraveling is an act of traversing through a geographic region or moving from one place to other (travel, n.d). Traveling can be a temporary act as it is for short period of time and short distanced but traveling can be long distanced and for long period. 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Astronomers Peer Deep into Blobs in Space

Out in the depths of space, theres a blob that astronomers have been anxious to explain. It wasnt immediately obvious to them why it shined as brightly as it did. The blob (and it really is a blob) is called SSA22-Lyman-alpha-blob and it lies some 11.5 billion years away from us. That means that it looks to us now as it did some 11.5 billion years ago. SSA22-LAB appears to have two giant galaxies at its heart that are bursting with star formation activity. The whole region where this object and its galaxies lies is swarming with smaller galaxies. Clearly, something is going on there, but what?   VLT and ALMA to the Rescue This rare Lyman-alpha Blob is not exactly visible to the naked eye. Thats largely due to distance, but also because the light its emitting is visible to us here on Earth in infrared wavelengths and also in radio frequencies. The name Lyman-alpha-blob tells astronomers that the object originally radiated its light in ultraviolet wavelengths. However, due to the expansion of space, the light is shifted so that its visible in infrared. Its one of the largest of these LABs to be observed. So, astronomers used the European Southern Observatorys  Very Large Telescope Multi Unit Spectroscopic Explorer to dissect the incoming light for study. They then combined that information with data from the Atacama Large-Millimeter Array (ALMA) in Chile. Together, these two observatories allowed astronomers to peek into the heart of the action at the distant blob in space. Deep imaging with the Hubble Space Telescopes Imaging Spectrograph and the W.M. Keck Observatory in Hawaii also helped them refine the view of the blob. The result is an amazingly beautiful view of a blob that existed in the distant past but is still telling us its story today. Whats Happening at SSA22-LAB? It turns out that this blob is one very interesting result of galaxy interactions,  which create ever-larger galaxies. Furthermore, the two embedded galaxies are surrounded by clouds of hydrogen gas. At the same time, they are both cranking out hot young stars at a furious rate. Baby stars emit a lot of ultraviolet light, and that lights up the surrounding clouds. Its like looking at a streetlight on a foggy night — the light from the lamp scatters off the water drops in the fog and it makes a kind of foggy glow around the light. In this case, the light from the stars is scattering off the hydrogen molecules and creating the lyman-alpha blob. Why Is This Discovery so Important? Distant galaxies are extremely interesting to study. In fact, the more distant they are, the more fascinating they get. Thats because very distant galaxies are also very early galaxies. We see them as they were as they were infants. The birth and evolution of galaxies is one of the hottest areas of study in astronomy these days. Astronomers know that it proceeds as smaller galaxies merge together with larger ones. They see galaxy mergers at nearly every part of cosmic history, but the beginnings of those mergers started back 11 to 13 billion years ago. However, the details of all mergers are still being studied, and the results (such as this lovely blob) are often quite a surprise to them. If scientists can get a handle on how galaxies form through collisions and cannibalization, they can understand how these processes worked in the early universe. Whats more, from observing other, newer galaxies that have been through the same process that this LAB galaxy is experiencing, they know that it will result in a giant elliptical galaxy. Along the way, it will collide with more galaxies. Each time, the galaxy interaction will force the creation of countless hot, young massive stars.  These starburst galaxies show prodigious rates of star formation. And, as they evolve and die, they will also change their galaxy — seeding it with more elements and the seeds of future stars and planets. In a sense, looking at SSA22-Lyman-alpha-blog is like looking at the process our own galaxy might have experienced early in its formation. However, the Milky Way didnt end up as an elliptical galaxy in the heart of a cluster as this one will do. Instead, it became a spiral galaxy, home to trillions of stars and many planets. ​In the future, it will merge again, this time with the Andromeda Galaxy. And, when it does that, the combined galaxies will indeed form an elliptical. So, the study of SSA22-LAB is a very important step in understanding the origin and evolution of all galaxies.

Indian Auto Industry Free Essays

The Indian Mid-Segment Passenger Car Industry Nitin Gupta* and Vaibhav Shekhar** The Indian automobile industry is one of the fastest growing automobile industries in the world. The low penetration level of cars in India coupled with rise in the disposable income of its working population has made it an attractive destination for global automobile manufacturers. This case deals with the mid-size car segment of the passenger car industry in India. We will write a custom essay sample on Indian Auto Industry or any similar topic only for you Order Now In 2009-10, this segment accounted for approximately 12. % of the total passenger cars manufactured in India and its Year-on-year (YoY) growth rate was approximately 15%. The major players in this segment include Tata Motors, Maruti Suzuki, Hyundai Motors India, Ford India, General Motors India, Honda Siel India, Mahindra-Renault and Hindustan Motors. In addition to the existing players, various new players like Volkswagen, Nissan, Fiat, etc. , have either already entered in this segment or are about to enter. The case highlights various issues being faced by current as well as new entrants in this segment. The case provides exhaustive contemporary data on the mid-size car segment of the passenger car industry in India. Analysis of the case can be done using Porter’s five forces model. Many people buy compact cars today because they do not have the money to buy a sedan. So there is a high aspirational value attached to mid-size cars and newer cars at lower prices will only make more people think of buying them. – Pradeep Saxena, Head of the Auto Research Division at Consultancy Firm TNS1 Introduction Automobile Industry is considered to be one of the key sectors of any economy; it is capable of being the driver of economic growth because of both its backward as well as forward linkages with other sectors of the economy. According to the Automotive Mission Plan (2006-16), India is one of the fastest growing automobile industries in the world. The sector’s share in Gross Domestic Product (GDP) rose from 2. 8% in fiscal year 1992-93 (April 1992-March 1993) to 5% in fiscal year 2005-06 2 and it has been rising every year since then. In the year 2009-10, Indian automobile industry produced more than 2 million passenger cars and more than 0. 5 million commercial vehicles. 3 According to the Eleventh Five Year Plan4 (2007-12), after liberalization in 1991, Indian * ** 1 2 3 4 Assistant Professor, IBS, Hyderabad, Andhra Pradesh, India. E-mail: prof. nitingupta@gmail. com Research Scholar, IBS, Hyderabad, Andhra Pradesh, India. E-mail: vaibhav. shekhar@yahoo. com http://timesofindia. indiatimes. com/articleshow/2888603. cms http://www. oppapers. om/essays/India-Automobile-Industry/155618 Society for Indian Automobile manufacturers, available at http://www. siamindia. com/upload/AMP . pdf Report by the Working Group on Automotive Industry, Eleventh Five Year Plan (2007-12), Department of Heavy Industries, Ministry of Heavy Industries and Public Enterprises, India (August 2006). The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 Â © 2010 IUP All Rights Reserved. . 60 Automotive Industry had registered a spect acular growth of 17% during five fiscal years ranging between 2000-01 and 2005-06. Till 2002-03, it had achieved an investment of INR6 50,000 cr (US$10. 99 bn7) which went up to INR 80,000 cr in 2007 (US$17. 58 bn8) with a turnover of INR 165,000 cr (US$36. 26 bn). Moreover, an investment worth INR 35,000 cr (US$7. 69 bn) was in the pipeline. 9 According to the Annual Report (2007-08) of Ministry of Heavy Industries and Public Enterprises, Government of India, India is the second largest two-wheeler manufacturer in the world, fifth largest commercial vehicle manufacturer in the world, largest manufacturer of tractors in the world and fourth largest passenger car market in Asia. This achievement of the Indian automotive industry could be attributed to the Indian government’s decision to de-license the sector followed by up to 100% foreign direct investment through automatic route which enabled the industry to embark on a new journey since 1991. The above initiatives resulted in setting up of manufacturing facilities by major global players. It resulted in the massive enhancement of the production level of automobiles (which included passenger vehicles, commercial vehicles, two wheelers and three heelers) from 2 million in 1991 to 11. 17 million vehicles in 2008-09. 10 The above measures taken by the Indian Government made India the new launch pad for global car manufacturers like Honda, Ford, Hyundai, General Motors, etc. Rising level of income of the Indians, availability of easy credit facility, relaxations in regulations by the Indian government in terms of import tariffs and equity regulations could be attributed as major reasons for this upsurge. The case concentrates on the mid-size car segment in India. It analyzes the reasons for the growth of this segment and the contemporary growth trends that it shows. The important issues that the case raises are: How is the impact of various external factors shaping this segment and what would be the future of this segment? Mid-Size Car Segment in India A mid-sized car11 is referred to as an automobile whose size lay between a small-sized car (Mini and Compact) and a full-sized car (Premium and Luxury). 12 It is generally priced between INR 3 lakh13 (US$6,953. 41) and INR 8 lakh (US$17,582. 2) with a carrying capacity of 4 passengers (2 adults and 2 children). The major players in this segment include Tata Motors, Maruti Suzuki, Hyundai Motors India, Ford India, General Motors India, Honda Siel India, Mahindra-Renault and Hindustan Motors (HM). Between the financial years, 2004-05 and 2009-10, the production of passenger vehicles in India rose from 1,027,858 units to 2,078,392 units, a phenomenal rise of more than 100% in production in just fi ve years. But during the same time period (2004-05 to 2009-10), the 5 6 7 8 10 11 12 13 Indian Automotive Industry includes Automobile Industry and Auto Component Industry. INR = Indian Rupee. Exchange Rate: 1 US$ = INR 45. 50 (applicable as on March 20, 2010). Figures of 2007 has been taken from Annual Report 2007-08, Ministry of Heavy Industries and Public Enterprises, Government of India. Figures as on 2006-07. Source: Annual Report 2007-08, Ministry of Heavy Industries and Public Enterprises, Government of India. http://www. ibef. org/industry/automobiles. spx Refer to Appendix for details on classification of passenger cars. http://auto. indiamart. com/cars/mid-size-cars. html 1 lakh = A Hundred Thousand. 61 The Indian Mid-Segment Passenger Car Industry production of the mid-size cars could not keep pace with the massive increase in the passenger vehicles in India and it increased by just 40. 5% (see to Table 1). As a result, the share of mid-size cars with respect to the total passenger vehicles produced dropped from more than 18% in 2004-05 to less than 13% in 2009-10 (see Table 2). Table 1: Total Production of Passenger Vehicles in India Indicator Total Production Total Mini Cars Production Total Compact Cars Production Total Mid-Size Cars Production Total Executive Cars Production Total Premium Cars Production Total Luxury Cars Production MUVs Production Figures in Units 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 1,027,858 1,112,794 1,322,739 127,175 614,137 187,345 26,673 5,017 140 67,371 98,047 714,985 200,019 27,660 5,333 89 66,661 99,400 881,665 212,763 39,478 4,477 249 84,707 ,531,545 1,619,095 2,078,392 81,179 245,972 44,166 5,745 525 105,333 62,323 229,239 33,526 7,527 543 102,128 69,195 263,352 42,293 9,092 375 151,908 1,048,625 1,183,809 1,542,177 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database Table 2: Segment-Wise Share in Production of Passenger Vehicles in India Indicator Total Mini Cars Production Total Compact Cars Production Total Mid-Size Cars Production Total Executive Cars Production Total Premium Ca rs Production Total Luxury Cars Production MUVs Production Figures in Percentages 2004-05 12. 7 59. 75 18. 23 2. 60 0. 49 0. 01 6. 55 2005-06 8. 81 64. 25 17. 97 2. 49 0. 48 0. 01 5. 99 2006-07 7. 51 66. 65 16. 09 2. 98 0. 34 0. 02 6. 40 2007-08 5. 30 68. 47 16. 06 2. 88 0. 38 0. 03 6. 88 2008-09 3. 85 73. 12 14. 16 2. 07 0. 46 0. 03 6. 31 2009-10 3. 33 74. 20 12. 67 2. 03 0. 44 0. 02 7. 31 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database A sign of growing economy in India is that since 2004-05 the sale of passenger vehicles always exceeded the production of passenger vehicles (except in the year 2007-08) (refer to Tables 1 and 3). Between 2004-05 and 2009-10, the sale of passenger vehicles also showed phenomenal growth of more than 100% (refer to Table 3). Of the total vehicles sold between 2004-05 and 2009-10, the share of mid-size cars dropped from just less than 20% to just over 14% (refer to Table 4). These trends have begun to cause substantial worry among the producers of the mid-size cars and they have started to explore the factors that are influencing such a trend. 62 The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 Table 3: Total Sales of Passenger Vehicles in India Indicator Total Car Sales Total Mini Car Sales Total Compact Cars Sales Total Mid-Size Cars Sales Total Executive Cars Sales Total Premium Cars Sales Total Luxury Cars Sales MUV Figures in Units 2004-05 1,047,109 124,447 617,837 206,888 25,646 5,876 155 66,260 2005-06 1,119,657 1,00,422 7,00,046 217,849 27,529 6,261 91 67,459 2006-07 1,353,574 96,103 890,504 235,355 40,964 5,978 249 84,421 2007-08 2008-09 2009-10 1,516,716 1,659,777 2,120,366 87,003 249,152 42,195 6,209 862 101,871 63,992 271,662 33,641 9,042 1,093 107,767 69,004 299,175 46,686 11,455 1,265 151,869 1,029,424 1,172,580 1,540,912 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database Table 4: Segment-Wise Share in Sales of Passenger Vehicles in India Indicator 2004-05 Total Mini Car Sales Total Compact Cars Sales Total Mid-Size Cars Sales Total Executive Cars Sales Total Premium Cars Sales Total Luxury Cars Sales MUV 11. 88 59. 00 19. 76 2. 45 0. 56 0. 01 6. 33 2005-06 8. 97 62. 52 19. 46 2. 46 0. 56 0. 01 6. 02 Figures in Percentages 2006-07 7. 10 65. 79 17. 39 3. 03 0. 44 0. 02 6. 24 2007-08 5. 74 67. 87 16. 43 2. 78 0. 41 0. 6 6. 72 2008-09 3. 86 70. 65 16. 37 2. 03 0. 54 0. 07 6. 49 2009-10 3. 25 72. 67 14. 11 2. 20 0. 54 0. 06 7. 16 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database The major players in the mid-size segment of the passenger car industry in India has seen lot of upheaval between 2004-05 and 2009-10. As far as production figures, in 2004-05 are concerned, Tata Motors emerged as the market leader with the production of 41,103 u nits. It was closely followed by Honda Siel, Maruti Suzuki and Hyundai Motors. But, by 2009-10, Tata Motors not only lost its leadership position, it was nowhere near the top three players as far as the production of mid-size segment passenger cars in India were concerned. With the production of 99, 877 units or nearly 38% of the total mid-size cars produced in India, Maruti Suzuki had taken over the market leader’s position in this segment. It was followed by Hyundai Motors and Honda Siel (refer to Tables 5 and 6). Sales figures of mid-size segment passenger cars showed a completely different scenario from what was seen at the production front. In 2004-05, Ford India was the market leader with sales of 47,431 units, which translated into a market share of nearly 23%. It was The Indian Mid-Segment Passenger Car Industry 63 Table 5: Company-Wise Production of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Production Mid-Size Cars (4001-4500 mm): General Motors India Pvt. Ltd. Production (Mid-Size Cars) Hindustan Motors Ltd. Production (Mid-Size Cars) Honda Siel Cars India Ltd. Production (Mid-Size Cars) Hyundai Motor India Ltd. Production (Mid-Size Cars) Maruti Suzuki Ltd. Production (Mid-Size Cars) Tata Motors Ltd. Production (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Production (Mid-Size Cars) Figures in Units 2004-05 25596 11036 14371 33036 30712 31491 41103 NA 2005-06 25294 4202 14909 37924 42288 31062 44247 NA 2006-07 39431 10337 12456 40147 41071 30465 37625 580 2007-08 33139 5574 10797 41901 47040 50596 30272 26653 2008-09 22439 2858 6940 36840 58873 73928 12957 14404 2009-10 28062 3832 9063 45980 46741 99877 23572 6225 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database Table 6: Company-Wise Share in Production of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Production Mid-size cars (4001-4500 mm): General Motors India Pvt. Ltd. Production (Mid-Size Cars) Hindustan Motors Ltd. Production (Mid-Size Cars) Honda Siel Cars India Ltd. Production (Mid-Size Cars) Hyundai Motor India Ltd. Production (Mid-Size Cars) Maruti Suzuki Ltd. Production (Mid-Size Cars) Tata Motors Ltd. Production (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Production (Mid-Size Cars) Figures in Percentages 2004-05 13. 66 5. 89 7. 67 17. 63 16. 39 16. 81 21. 94 NA 2005-06 12. 65 2. 10 7. 45 18. 96 21. 14 15. 53 22. 12 NA 2006-07 18. 54 4. 86 5. 86 18. 88 19. 31 14. 33 17. 69 0. 27 2007-08 13. 47 2. 27 4. 39 17. 03 19. 12 20. 57 12. 31 10. 84 2008-09 9. 79 1. 25 3. 03 16. 07 25. 8 32. 25 5. 65 6. 28 2009-10 10. 66 1. 46 3. 44 17. 46 17. 75 37. 93 8. 95 2. 36 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database 64 The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 followed by Tata Motors, which had a market share of 19. 5%. Honda Siel was at the third position with market share of around 16%. Just five yea rs down the line, in 2009-10, Maruti Suzuki took the coveted position of the market leader with market share of more than 33%. Tata Motors continued to enjoy the second position (market share = 19. 23%), followed by Hyundai Motors (Market Share = 16. 2%) (refer to Tables 7 and 8). Ford India tumbled from the first spot in 2004-05 to the fifth spot in just five years. This shows the increasingly dynamic nature of the mid-size segment of the passenger car industry in India. Table 7: Company-Wise Sales of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Sales Mid-Size Cars (4001-4500 mm): General Motors India Pvt. Ltd. Sales (Mid-Size Cars) Hindustan Motors Ltd. Sales (Mid-Size Cars) Honda Siel Cars India Ltd. Sales (Mid-Size Cars) Hyundai Motor India Ltd. Sales (Mid-Size Cars) Maruti Suzuki Ltd. Sales (Mid-Size Cars) Tata Motors Ltd. Sales (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Sales (Mid-Size Cars) Figures in Units 2004-05 47,431 10,650 14,609 32,767 29,828 29,702 40,454 na 2005-06 43,154 4,710 14,893 37,586 41,683 32,006 43,363 na 2006-07 62,808 10,726 12,334 40,489 39,003 29,781 39,462 0 2007-08 31,569 5624 11,005 40,550 48,171 49,402 36,859 25,891 2008-09 23,927 3,010 7,098 38,284 56,538 76,039 51,732 15,034 2009-10 28,004 3,874 9,039 45,082 49,412 99,854 57,532 6,332 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database What is interesting to note is that just eight players are active in this segment, though the intense rivalry is limited to the top four or five players only. More and more international players like Volkswagen, Renault (without Mahindra and Mahindra (MM)), Skoda and Fiat are introducing their products in this segment. This indicates a further increase in the intensity of the competition among the existing and the new players in the near future. To survive in such a highly competitive scenario, the existing players in the mid-size passenger cars segment will be forced to invest a considerable portion of their sales in research and development in order to produce new and better variants. This will be greatly beneficial for the Indian consumers. Indian Passenger Car Industry – An Attractive Destination According to the Indian Commerce Minister Kamal Nath, India is an attractive destination for global automobile manufacturers despite not having any specific trade The Indian Mid-Segment Passenger Car Industry 65 Table 8: Company-Wise Share in Sales of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Sales Mid-Size Cars (4001-4500 mm): General Motors India Pvt. Ltd. Sales (Mid-Size Cars) Hindustan Motors Ltd. Sales (Mid-Size Cars) Honda Siel Cars India Ltd. Sales (Mid-Size Cars) Hyundai Motor India Ltd. Sales (Mid-Size Cars) Maruti Suzuki Ltd. Sales (Mid-Size Cars) Tata Motors Ltd. Sales (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Sales (Mid-Size Cars) Figures in Units 2004-05 22. 93 5. 15 7. 06 15. 84 14. 42 14. 36 19. 55 NA 2005-06 19. 81 2. 16 6. 84 17. 25 19. 13 14. 69 19. 91 NA 2006-07 26. 70 4. 56 5. 24 17. 21 16. 58 12. 66 16. 78 0 2007-08 12. 67 2. 26 4. 42 16. 28 19. 33 19. 83 14. 79 10. 39 2008-09 8. 81 1. 11 2. 61 14. 09 20. 81 27. 9 19. 04 5. 53 2009-10 9. 36 1. 29 3. 02 15. 07 16. 52 33. 38 19. 23 2. 12 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database agreements in this regard. 14 This is because there is an extremely low penetration level of cars in India (7 cars per thousand). 15 In addition, majority of the Indian population consists of youth having a median age of approximately 25 years16 and the population that fell in the working age g roup is 58% (approximately) which is estimated to increase to around 60% in the future. 7 This indicates an increase in the disposable income, which is likely to raise the penetration level of cars in India (as is evident from the current trend in the passenger car production and sales in India). These developments have made India an attractive destination for the global automobile companies. Auto majors18 like Ford, Honda, Hyundai, etc. , have not only entered into the mid-size segment of the Indian Passenger car industry but has also set up their manufacturing base in India. India’s liberal policy in terms of regulation has lowered the entry barriers for new entrants in the mid-segment of the passenger car industry. This has induced severe competition marked by high aspirations and new launches by existing players like MM, which in tie up with French car manufacturer Renault has launched Logan. Since this offering is not doing very well in the Indian market, Renault has decided to introduce new model of cars in India on its own, without any partner. Ford India is 14 15 16 17 18 http://www. surfindia. com/automobile/industry-investment. html Auto Motive Mission Plan (ibid). https://www. cia. gov/library/publications/the-world-factbook/geos/in. html#People http://populationcommission. nic. in/facts1. tm (Here the working age is considered between 15 years to 60 years), Figures as in 2001. Center for Monitoring of Indian Economy: Industry Analysis Services Database. The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 66 targeting to improve its position through aggressive marketing and by increasing its investment in manufacturing. 19 Moreover the existing players like Tata Motors, Maruti a nd Fiat are also planning to launch new models in this segment. 20 Intensifying the competition, Fiat India has launched Linea and Grand Punto in the Indian mid-size car segment. The Indian Customers A study on Indian consumers, conducted by Mckinsey Global Institute, 21 discusses the income level of the Indian consumers with the growth in the Indian economy. The report predicts that if India’s growth continues unabated, then the rise of over 291 million people over desperate poverty line by 2025, will make it the fifth largest consumer market in the world. 22 Moreover, the reports forecast a massive rise in the number of Indian middle-class to 583 mn by 2025. The report also discusses a rise in the average household disposable income from INR 113,744 (US$2,499. 7) in 2005 to INR 318,896 (US$7008. 70) by 2025. These results indicates a rise in the consumption level of the Indian consumers and shift in the consumption pattern from necessities towards discretionary consumption which include expenditure on transportation in the form of passenger cars. The findings of the report also reveal a change in spending habits of the rich urban households which con verges with that of their counterparts in developed countries and their priority expenditure includes purchase of branded apparels, foreign vacations and purchase of passenger cars. Other reasons (apart from economic growth) cited by the report include availability of easy consumer financing, tendency of the people to rely more on their personal vehicles and reduction in the prices of the passenger cars. Population commission report indicates that majority of the Indian population consists of youth with increasing disposable income. 23 According to the findings of CSMM-BW Customer Survey 2006-07, Indian consumers are discerning and are of highly demanding nature, which make them a tough nut to crack for the marketers. 4 The survey measures the attitude of the Indian customers towards various companies using two key dimensions viz. Customer Experience (how the customers rate the firm’s performance) and Customer Loyalty (extent of customer’s goodwill a firm enjoys) covering 16 products and services. The results of the survey reveal the rising expectations of the Indian consumers which the marketers are finding difficult to meet on a consistent basis. The above result is attributed to the churn that has taken place post liberalization in the Indian economy. 19 20 21 22 23 24 http://www. hinduonnet. om/businessline/2000/06/24/stories/192402fr. htm http://auto. indiamart. com/cars/mid-size-cars. html www. scribd. com/doc/47945/McKinsey-MGI-india-consumer-full-report Desperate poverty has been defined in the study as people with an annual income of less than INR 90,000 (US$1850. 33). Source: http://populationcommission. nic. in/facts1. htm (Here the working age is considered between 15 years to 60 years), Figures as in 2001. Customer Satisfaction Management and Measurement (CSMM) A Specialized Unit of Market Research Firm IMRB International (BW – Business World): Marketing White Book 2001-08). 7 The Indian Mid-Segment Passenger Car Industry The report also discusses about the availability of new and better choices for Indian consumers due to opening up of the Indian economy post liberalization. This development, according to the report, coupled with increase in their income level is the major reason for the rise in consumer expectations about various products and services that they purchased. The inability of the marketers to meet their customers’ expectations and the availability of newer and better alternatives could be seen as one of the ajor reasons for the decline in consumer loyalty towards various players operating in the market. Rising disposable income of the working population and increase in the number of car models introduced by different companies operating in India, has increased the array of choice for the Indian consumers. With new players entering into the lucrative Indian domestic market and with the current players introducing new models in different segments, the bargaining power of the Indian customers is increasing. This has resulted in a decline in consumer loyalty towards a particular player. In order to compete in the Indian market, car-makers need to manufacture and sell products that carry the highest customer value. To achieve this goal, they need to provide European-quality cars at Asian prices. Price is cosidered as the crucial selling point in the market. 25 However, rise in the purchasing power of the Indians, increasing competition in the Indian market, stress on driving comfort and life-cycle costs (especially costs related to fuel) are also becoming important factors for potential car buyers in India. The Indian Auto Component Industry The Indian auto component industry, apart from IT industry, is believed to have the potential to be globally competitive. Robust growth in the Indian automobile industry seems to have triggered an upsurge in the Indian auto component industry. The Indian automotive component industry supports the automobile manufacturers by supplying them with automobile parts like engine parts, electrical parts, brakes, steel equipments, etc. It is characterized by the presence of around 500 organized manufacturers and 1,000 unorganized manufacturers. 6 Similar to the passenger car industry, the Indian auto component industry too has witnessed a robust growth between 1995 and 2005, which has made it one of the fastest growing industries in India having achieved a growth rate of 28% during the period ranging between 1995-98, 24% in 2003, 16% in 2004 and 15% in 2005. 27 This trend is expected to continue in the future as well. The Automotive Mission Plan (2006-16) reports that the turnover achieved by Indian auto-component industry would be over US$14 bn in 2005-06 and US$16 bn in the financial year 2006-07. 8 The supreme capability of Indian auto manufacturers is evident, from the launch of indigenized passenger vehicles like Tata Indica, Tata Nano, Mahindra Scorpio, etc. , by various Indian automobile players. Moreover, global auto majors like Ford 25 26 27 28 Source: http://findarticles. com/p/articles/mi_m0KJI/is_3_118/ai_n16118939 Report by the working group on Automotive Industry, Eleventh Five Year Plan (2007-2012), Department of Heavy Industries, Ministry of Heavy Industries and Public Enterprises, India (August 2006). According to ACMA – Mckinsey Vision 2015, the industry has reported a growth rate of 20% between 2000-05. According to ACMA – Mckinsey Vision 2015. The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 68 Motors, Honda Siel, Hyundai Motors, etc. , are also setting up their manufacturing base in India. They are leveraging the support of high quality auto component supplier’s base in India in order to reduce their cost of production. 9 The presence of high quality component suppliers is one of the major reasons for global majors for setting up manufacturing facilities and make India their export hub. The potential for the Indian auto component industry, according to The ACMAMcKinsey Vision 2015 document is estimated to be US$40-45 bn by 2015. 30 India’s auto component industry had the capability to manufacture the entire range of autocomponents, such as engine parts, drive, transmission parts, suspension and braking parts, electrical parts, body and ch assis parts, with engine parts making nearly a third of all exports. Therefore, the contribution made by exports is likely to play a significant role in achieving the aforesaid potential, which is evident from the fact that the industry achieved growth rate (in exports) of 25% during 2000-05 and is expected to grow at 34% during the following decade. 31 Availability of a Wide Array of Choices for the Indian Customers Compact cars have emerged as a dominant player (refer to Table 4) in the Indian passenger car industry controlling more than 60% of the units sold in the last five years. 32 The sales of the small car (particularly compact size cars) in India has exceeded the sales of cars in any other segment. So the biggest threat in terms of substitutes for the mid-sized cars is the small cars especially the compact size cars. With the coming of Tata Nano, which is priced at about US$2500-US$2800 per unit, the threat from the small cars was expected to be further magnified. The booming market of passenger cars in India was facing threat from a multitude of factors, one of them being the Multi-Utility Vehicles (MUVs) (refer to Table 9). The MUVs, as the name suggests, are the vehicles with multi-usage capabilities. Popular especially with the large families, the concept of a MUV no doubt has many takers Table 9: Increase in Sales of MUVs Between 2004-05 and 2009-10 Years Total Units of MUVs Sold Percentage Increase 2004-05 180,865 – 2005-06 198,991 10. 02 2006-07 224,705 12. 92 2007-08 251,567 11. 95 2008-09 228,655 –9. 11 2009-10 275,556 20. 51 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database 29 30 31 32 Ford India awarded Q1supplier status to 10 suppliers to help them export their products to Ford worldwide. Reported by a report on Indian automotive industry by Indian Brand Equity Foundation- http://www. ibef. org/ download/Automotive_sectoral. pdf) http://www. ibef. org/industry/autocomponents. aspx According to ACMA-McKinsey vision 2015, exports by auto components manufacturers are expected to contribute 50% of their growth (http://www. ibef. org/industry/autocomponents. aspx) Compact cars and mini cars have been taken together and are consi dered to be part of small cars. 69 The Indian Mid-Segment Passenger Car Industry in India. All the leading automobile players in India, including the indigenous ones such as the Tata Motors, HM, MM as well as the foreign ones are expanding their presence in the MUV segment of the Indian automobile market. MUVs with their multi-usage potentiality has been able to gain immense popularity in India. In the recent years many of the automobile companies have engrossed themselves in the manufacturing of MUVs, eying the huge potential market in India and abroad. Automobile firms such as the likes of Maruti Udyog, Tata Motors, MM and HM have come up with some of the finest models of MUV. HM, one of the oldest auto makers in India, has launched MUVs like Pajero, Pushpak, and Trekker, in the Indian market, with technical collaboration with foreign automakers. 33 The first two could not make substantial headway in the markets while the Trekker is getting some semblance of popularity in the rural pockets of the country. MM too has come up with a range of MUVs like Mahindra Voyager, Mahindra Hard Top Range, Mahindra CL Range and variants of Mahindra MM Range comprised the MUVs from the MM stable. Mahindra Scorpio, an SUV (Sports Utility Vehicle) that had been conceptualized and designed by automotive division of MM, has been quite successful not only in India but also in other countries like Russia, France, Spain, and Portugal. 34 This success could be attributed to its contemporary design and technology. An upgraded version of Scorpio known as ‘New Scorpio’ was launched with additional features. Tata Motors has also modified its versions of Tata Safari and Tata Sumo and has come up with its own range of MUVs. Chevrolet, Hyundai, Ford and Toyota, the foreign auto majors too have their own share of MUVs in the Indian MUV segment. Another threat to the passenger car market is that international car rental firms are making a beeline for the Indian shore with almost a dozen car rental brands expected to enter the market soon. 35 Several International players like Hertz, Europcar, Leaseplan and Avis among others have already established their presence in the country, while others like, Thrifty, Dollar, Enterprise and Vanguard’s brands like Almo and National among others are also said to be firming up their Indian plans. This sudden rush to India has been attributed to a slump in the US and European market. However, in spite of being US$2. 4 bn, car rental industry in India is highly unorganized. The market share of organized players in car rental industry is just 3%. 36 However, the industry, on the whole, has been seeing a buoyant growth of about 35-50% in the last two years (ibid). Public transport like buses and railways also form an important means of transportation in the Indian cities especially in t he urban areas. 37 Despite the growth in the number of private vehicle owners in middle income segments in the metro cities, a substantial number of commuters are still dependent on the public transport. Hundred 33 34 35 36 7 Source: http://auto. indiamart. com/hindustan-motors/ http://en. wikipedia. org/wiki/Mahindra_Scorpio Source: http://www. ibef. org/artdisplay. aspx? cat_id=60art_id=16173 http://economictimes. indiatimes. com/News/News_By_Industry/Dozen_car_rental_brands_to_drive_into_India _soon/ articleshow/2225650. cms http://www. urban-age. net/10_cities/07_mumbai/_reflections/india_Tiwari. html The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 70 million out of 235 million people living in the Indian cities belong to lower income segment who cannot afford to own a private vehicle. Currently, many state governments have taken up various initiatives regarding improving the intra-city transportation by allowing private operators to run buses within the city, introducing new and better means of transportation like metro rail in Delhi, new buses, investment in road infrastructure like making new roads and widening of existing roads, etc. These initiatives, coupled with increase in the fuel prices, present a potential threat to the sales of the passenger cars. 38 The sales of luxury cars, though not significant in the current scenario, might pose a threat in the future. The average Indian is no longer satisfied with the normal automobile offerings, car enthusiasts wanted to feel precious and pampered and feel the need to enjoy a superior lifestyle. Perhaps these expectations are molding the new class of affluent Indians to possess top brand vehicles, regardless of their prices. In addition, the World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, states that India recorded the world’s second fastest growth at 19. 3% in the number of high net-worth individuals in 2005. 39 Moreover, easy availability of credit financing40 has led to increased demand for bigger and better cars. Foreseeing the Indian market potential, major luxury automakers were setting up their offices in India to cater to the rich people’s fancy for trendy and luxurious cars. Mercedes and BMW have offered products at a starting price of INR 25-30 lakh (US$54,945-65,934), whereas the Maybach has lured the consumers to pay as much as INR 5 cr (US$1,098,901) to drive in the lap of luxury. Other motor giants like Volkswagen, Audi, Lamborghini, Rolls Royce Phantom, Bentley, and Porsche have already joined the luxury car revolution in India. Conclusion The mid-size passenger car segment is currently passing through a dynamic stage. Growth in the Indian middle-class and easy availability of credit coupled with new launches and attractive pricing by the players will ensure its availability and hence will facilitate the growth of this segment. However, what the future holds for it, only time can tell. ? 38 39 40 Figures as on November 2007. www. capgemini. com/industries/financial/solutions/wealth/wwr05_archive www. scribd. com/doc/47945/McKinsey-MGI-india-consumer-full-report 71 The Indian Mid-Segment Passenger Car Industry Appendix Classification of Passenger Cars41 Small Cars or Compact Cars Small cars are classified according to the price range which varies from 1 to 3 lakh. It has the capacity to carry 4 passengers—2 adults, 2 children. These are basically entry level cars which are preferred by service group and middle income group. These cars are manufactured by—Maruti Udyog, Tata Motors and Reva. While companies like Volkswagen, etc. , are yet to launch their models in the market. Mid-Size Cars A mid size car is an automobile with a size between that of compact and full size cars. The price range of mid-size cars is between Rs. to 8 lakh. The mid-size cars have the capacity to carry 4 passengers—2 adults and 2 children. The credit of manufacturing these cars goes to companies like—Fiat India, Ford, General Motors, Hindustan Motors, Hyundai Motors, Maruti Udyog, Tata Motors, etc. Executive Cars An Executive Car segment includes cars that lie between the mid-sized cars and premiu m cars in terms of price (range lies between Rs. 5 lakh to 10 lakh) and seating capacity. It includes cars from major manufacturers like Daimler Chrysler, Hindustan Motors, General Motors, Toyota Kirloskar, Skoda India, Hyundai Motors and BMW. Premium Cars Premium cars fall within the price range of Rs. 7 to 15 lakh. They have the capacity to carry 5 passengers. These cars mainly target higher income group. Premium cars were launched by Audi India, Ford Motors, General Motors, Honda Motors, Hyundai Motors, Skoda Auto, Mitsubishi and Toyota Motors. Luxury Cars Luxury cars are very expensive and their price range is above Rs. 20 lakh. These cars are preferred by the high income group. Luxury cars have the capacity to carry at the most 6 passengers. So far companies like BMW, Daimler Chrysler, Porsche, Rolls Royce, etc. , have introduced these cars in India. Reference # 33J-2010-09-04-01 41 www. auto. indiamart. com/cars (accessed on January 10, 2008). The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 72 Copyright of IUP Journal of Business Strategy is the property of IUP Publications and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. How to cite Indian Auto Industry, Papers

Enterprise Leadership for Management - myassignmenthelp.com

Question: Discuss about theEnterprise Leadership for Organization and Management. Answer: Introduction to organization and management Enterprise/leadership is referred to initiative or actions that one undertakes by risking his or her investment to set up and run a business venture while management on the other hand can be said to be organizing and coordinating business activities to achieve desired business objectives. Efficiency in enterprises is the act of making the most out of the business resources while effectiveness refers to extend at which business objectives are met or problems solved. In evaluating transformation key/milestones objectives are assessed to find out how the transformation process is progressing. Business disruptors can be evaluated by assessing key sectors of business affected by the business disruptors. (Robbins et al., 2015) Management yesterday and today Management theories influences business management by providing guidelines for effective business practices. The management will make detailed decision based on what the management theory states in its guidelines. These theories have undergone development arising from new business environment that keeps on changing. System theory takes an organization as either open or closed system. Closed system according to the theory cant be affected by the environment while open system is. Globalization of business has changed the way most of the business are managed theoretically and this means managers would have to learn this new ways of managing business. (Robbins et al., 2015) Environment and organizational culture: The constraints Macro refers to external connections to the business, the politics, population and other external factors while Micro refers to internal factors of the business such as the vision and strategy Meso on other hand refers to transactional factors like suppliers and distribution. Weak organizational culture refers to lack of common way of doing things in an organization while strong organizational culture refers to existence of common known way of how things are done in an organization amongst the employee. Leadership of the organization is responsible for instilling culture in an organization. (Robbins et al., 2015) Managing in global environment Parochialism refers to the situation where a person a person only thinks about a small section of the issue instead of the wider scope while Ethno view refers to a situation where an individual beliefs in inherent superiority of his or her ethnic group, while Polycentric view refers to considering other people opinion and accommodating their opinion and finally Geocentric view refers to a company employing people based on qualification and skills regardless of where they come from. Trading blocks refers to a group of countries that have come together to open up their markets to each other. Business can be made global by through use of online marketing and selling. Hofstede and Globe frameworksapply in management because all enterprise must look at the issue of human resource in the right way. (Robbins et al., 2015) Mangers and decision makers The eight steps in decision making, Identification, information gathering, Principles in judging alternatives, Brainstorming, evaluating alternatives, selecting best alternative, execution and Evaluation. While making a decision, the decision should be assessed for errors and biasness by subjecting the decision made on key attributes of the best solution desired. Rational decision making is the preferred way of making decision as it is based on reason as opposed to intuitive which majorly depend on feelings. Programmed decision making is making a decision following certain established way of making a decision while non-programmed way is through determination of the best way forward at the juncture where the decision is to be made. Crisis management refers controlling activities of an organization during a stressful patch while cultural differences is the way different organization conduct themselves. Effective decision making is coming up with a solution that resolve the problem at hand. (Robbins et al., 2015) Managerial controls Power and control refers to influence a manager has in the organization to make binding decision. Steps in control process involves first setting the performance standards, measurement of the real performance, drawing comparisons between real and set performance and finally carrying out analysis of the deviations. Appraisals or performance can be measured through use of KPI that is key performance indicators and balanced scorecard techniques. Contemporary issues refer to activities that are relevant in the present day. The best way to handle them is through use of recent developed techniques because those will be relevant to the issue being addressed. (Robbins et al., 2015) Managing operations Operation management is important because it creates efficiency in business. Value chain refers to activities done by various players to satisfy a customer while value chain is a set of interrelated activities carried out by a company to create a competitive edge in business. (Meier, Sinzig and Mertens, 2005) B2B partnership is where organizations come together to leverage on each others best inventions and strategies. This is most of the time the best way to expand business. Re-inventing the wheel as in coming up with innovations similar to what already exist in the market also has advantages regarding business independence, decision making and not exposing company strategies. Leadership through doing refers to management of the organization doing the same things they are asking junior employees to carry out. (Robbins et al., 2015) Managing Human resources Managing human talent refers to providing a competitive environment for the human talent to make use of his or her talent. Poor people management refers to a situation where the rate of employee turnover is big. This results to the cost of hiring employees being unsustainable and the process of acquiring right talent is expensive due to time and trainings needed for the employee to fully work at the organization. Rules, regulations and policy management refer to the way organization fidelity to its own rules. Hiring refers to the process of talent acquisition while orienting staff refers to showing the new staff or employee around the organization. Keeping human talent refers to the concept of lowering the rate of employee turnover. Downsizing and de-recruitment refers to reducing the number of employees in an organization. (Robbins et al., 2015) Managers as leaders Leadership refers to the act of leading while leaders refer to the people who are leading the organization. Theoretical approaches in the organizations refer to making decision following the laid down theoretical approaches concerning the issue being handled. Power has a role of ensuring everyone in the organization follows what is being said by the leader while power in the in the organization can be derived from appointment on behalf of the shareholders who are the owners of the company. Servant leadership basically refers to a way where managers themselves engage in the actual work in the organization as opposed to only directing the junior employees to do so. Ethical leadership on the other hand refers to showing leadership that respects rights of all the people and is transparent in all the dealings. Succession planning in an organization refers to the act of planning for any impending or imminent exit of any employee especially those higher in the rank by beginning to train a new person to take over before the actual exit. The traits that one needs to develop in preparation for leadership in roles in future include time management, emotional intelligence and people management on top of the required academic and experience skills in the new position. (Robbins et al., 2015) References Meier, M., Sinzig, W. and Mertens, P. (2005).Enterprise management with SAP SEM - business analytics. Berlin: Springer. Robbins, S., Bergman, R., Stagg, I. and Coulter, M. (2015).Management 7. 7th ed. Sydney: Pearson Education Australia.

TOMS Shoes Marketing Project

Introduction TOMS Shoes was founded on a philanthropic basis, after Blake Mycoskie (the founder) visited Argentina in 2006. Blake was moved by the level of poverty that he witnessed in the villages in Argentina (â€Å"TOMS.TOMS company overview† par. 1). He could not imagine that villagers could not afford a pair of shoes, when he saw children walking bear footed.Advertising We will write a custom report sample on TOMS Shoes Marketing Project specifically for you for only $16.05 $11/page Learn More He went back to the United States and embarked on a mission of providing shoes to the poor Argentines who could not afford them. This report provides an analysis of the TOMS Shoes marketing project and how its marketing is unique from the competitors. TOMS Shoes Marketing Project The uniqueness of the TOMS Shoes marketing projects is its philanthropic component, as opposed to other cause-related marketing. This project stems out corporate social respons ibility simple business plan ‘One-for-one’. This marketing concept is based on the premise that for every pair of shoe that is sold, one pair is given out to a needy child. The company manages to increase sales and distribution network of shoes worldwide, through this strategy. According to Terence (120), product differentiation is an important strategy to increase volume and market penetration. The TOMS Shoes Company successfully achieves this through production of shoes using a simplistic combination of canvas with shoe-soles that are comfortable, and that accord a casual look. This makes the shoes stand out from the popular ked styling shoes (â€Å"TOMS.TOMS company overview† par. 6). TOMS Shoes collaboration with recognizable and leading brands in the United States enables it to achieve voluminous sales in its target markets. TOMS Shoes worked with Ralph in producing a co-branded Rugby shoe. This collaboration still maintained the One-for-one’ business strategy. In addition, the TOMS Shoes Company has worked with companies such as Lauren and Element Skateboard in promotions of one-for-one campaigns, thus increasing its sales volume. The marketing structure of the TOMS Shoes Company is not dependent on the traditional approaches of marketing such as advertising and billboards. Instead, the company heavily relies on promotional campaigns in marketing its products. The company consistently asks its customers to take their photos, while putting on the shoes from the Toms Shoes Company, and share them with friends and relatives using the social media websites. This move enables the company to create awareness of its brands and social cause to a wider audience. TOMS Shoes also relies on word-of-mouth in supporting its marketing efforts. Word-of-mouth turns out to be more effective in creating its brands awareness, and making customers believe in the company (Terence 59).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through the word-of-mouth campaigns, customers usually get excited and eager to participate in events that contribute to increased sales. The customers of the TOMS Shoes Company promote its brand by discussing it with their friends. Finally, the company’s participation in public awareness of the impacts of putting on shoes is a powerful marketing tool for the company. Through these campaigns, it markets its brands efficiently. Conclusion The philanthropic approach to marketing by TOMS Shoes enables it to distinguish its marketing project from its competitors. Its’ contribution towards a social cause is a driving force in its marketing strategy. In addition, the company does not market its products through mainstream marketing platforms. It instead uses social media marketing, as well as word-of-mouth to market its product and create brands. Works Cited Terence A. Shimp. Advertising, Promotion , and Other Aspects of Integrated Marketing Communications, 7th Edition, Thomson/South-Western Publishing, 2007. Print. TOMS.TOMS company overview. 2013. Web. This report on TOMS Shoes Marketing Project was written and submitted by user Silas Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

School Gossip Can Destroy Teachers and Staff Members

School Gossip Can Destroy Teachers and Staff Members A teacher conducts an activity to show her class just how silly gossip can be. She whispers something to a student and then that student whispers it to the next until it had been passed to every student in class. What started as, We are going to have a long three day weekend starting tomorrow ended up as, We will be lucky if three of you arent killed this weekend. The teacher uses this activity to teach her students why you shouldn’t believe everything you hear. She also discusses why it is essential to stop gossip instead of helping to spread it.​ The lesson above is sadly not limited to the students in the school. Gossip runs rampant in just about any workplace. Schools should be a safe haven where this is not a significant problem. The faculty and staff within a school should never start, participate in, or promote gossip. However, the truth is that all too often schools are the focal point of gossip in the community. The teacher’s lounge or the teacher’s table in the cafeteria is often the center of where this gossip occurs. It is mind-boggling as to why people need to talk about what is going on with other people. Teachers should always practice what they preach. Particularly those who have seen the negative impact gossip has had on their students. The truth is that the effect of gossip can be the same or worse as an adult. When Empathy Proves Elusive As a teacher, you have so much going on in your own classroom and life that it can be difficult to truly understand that there is just as much or more going on in every other classroom and co-workers lives. Empathy sometimes proves elusive when it should be commonplace. Gossip is frustrating because it builds walls between teachers and staff members that need to be working together. Instead, they feud because someone said something about the other to someone else. The entire idea of gossip among a school faculty and staff is disheartening. Gossip can split a schools faculty and staff in half and in the end, the people who are hurt the worst will be your student body As a school leader, it is your job to discourage gossip among the adults in your building.  Teaching is difficult enough without worrying about what others are saying.   Teachers should have each other’s back, not talk behind each other’s back. Gossip creates a large part of your discipline issues with students, and it will create even larger problems within your faculty and staff if it is not dealt with quickly. The key to minimizing the gossip issues among your faculty/staff is to educate them on the topic. Being proactive will go a long way in keeping gossip issues to a minimum. Have regular conversations with your faculty and staff members discussing the bigger picture about the damage that gossip can cause. Furthermore, implement strategic team build activities that bring them together and naturally forge solid relationships. When it comes to gossip, make sure they know what your expectations are and how you will deal with it when it becomes an issue. How to Proactively Defeat Conflict It is also not realistic to have a faculty and staff where there is never any conflict. A policy or set of guidelines must be in place when this happens that leads towards resolution between the two parties instead of division. Encourage your faculty and staff members to bring these issues to you and then act as a mediator between the two parties. Having them sit down together and talk out their issues will help. It may not be effective in every case, but it will peacefully solve the majority of conflict issues that you have with your faculty and staff. It is better to take this approach than to have them gossiping about it with other members of the faculty and staff which can lead to bigger issues down the line.

Where the female convicts worse that the male convicts Essay

Where the female convicts worse that the male convicts - Essay Example Other historians emphasize that the events that took part in Australia at that particular point in time cannot be forgotten not in the decades to come since the suffering that the Australian women went through is almost unheard of. This work shall aim at conducting an intense research on the sufferings that women went through in the era of colonization; thereafter comparing it with that of men, and taking a stand that the women actually went through immense suffering. In the research conducted by Association of Industrial Relations Academics of Australia and New Zealand Conference, Association of Industrial Relations Academics of Australia and New Zealand (2001) the period of colonization in Australia saw the breeding of slaves in the form of women, as compared to wives, as nature depicts. Additionally, a huge percentage of women at that time were reduced to prostitutes especially in the first fifty years of colonization. In specific dates, the period between 1788–1840 marked women as mere prostitutes to the colonizers (Daniels, 1998; Robson, 1993). This was based on the fact that all women that had been transported to Britain were mere slaves and objects of the colonizers. In light to this argument, therefore, the colonizers justified themselves as having the full right and obligation to do what they wanted with the women of that particular period of time. Under the punitive colony of the time, the white women were categorized as convicts of the time; as well as the social stratification of the time subjected the women to such tough circumstances. In fact, the concept of women being slaves and objects of the time became a stereotype. The same was applied to a great percentage of women who were transported to the colony at that particular time. With this change of status of women being free beings to objects, the extent of suffering on them under the punitive colony can simply not be interpreted in words, but in the feeling one gets as they browse throug h the films and works of historians of the time. In the research conducted by Barker and Chalus (2005), the convicts that were transported to Australia comprised 11% of women. The women have been indicated to perform numerous jobs like needlework, worked as maids for the masters, servants amongst other factors. The conditions in which these women worked were not appealing at all. Having been conversant with these skills, the women were expected to work at odd hours of the day and night so as to always please the colonial masters. Worse still, the women were expected to adapt to the environmental conditions in their new homes, no matter how difficult it was for majority of the women. In contrast to 89% of the men who arrived in Australia, the 11% cannot be ignored especially being the women subjected to hard labor and torture (Damousi, 1997). Generally, the women were simply stacked together like boxes and regarded as whores who were useless. The term being stamped and repeated in th e history of Australia means that the extent of torture and degradation of the women was indeed not to be ignored. By 1841, studies indicate that the number of female convicts stood at over three thousand as compared to that of twenty eight thousand. In comparison to the 188 convict females in 1788, and 529 males, it is evident that the number of women convicts increased as much as that of the men (Daniels, 1998). The women are indicated to suffer twice as much as that of the men, with the demand for their services augmenting. In the colonies, there existed factories run by women. This is yet evidence that explains women

Describe a significant achievement, experience or risk and its impact Essay

Describe a significant achievement, experience or risk and its impact on you - Essay Example To start with, I have become culturally diverse through social interactions with peers, instructors, tutors and colleagues. This has widened up my scope towards understanding social diversities around the world. Secondly, my personal growth and development has been enhanced. Many at times, students concentrate on their school work and fail to integrate the role of education in personal growth and development (Robbins 149). As a result, quality papers are held, but poor personal growth may be evident. Striking balance between every relevant role of education has been a primary impact of my educational pursuit. Such an achievement has come with an aiding tool of assessing and evaluating my strengths and weaknesses. Consequently, this is a critical aspect of life. Achievements in my field of study and education-wise at large define the threshold of my capabilities in the light of personal strengths and weaknesses. The core factor input has been to uphold my strengths and build on my weaknesses in such a way that only the best is portrayed of me in my educational pursuit, social or economic

Health Benefits and Problems of Drinking Green Tea

Health Benefits and Problems of Drinking Green Tea Introduction Green tea was originated from China and has been consumed for thousands of years. It was initially used as a natural remedy and in religious ceremonies before it became a beverage. Heavy green tea drinkers like the monks and Japanese have been known to live longer than average people. It is believe that regular consumption of tea is good because it helps to relax ones mind, decrease his need for sleep, and lightens his weight by reducing fat in the body system. These observations have been gradually proven by scientists. Today, several billion cups of green tea are consumed daily by people around the world. It has become one of the most widely consumed drinks and popular even among younger generations who are health conscious. Although the majority of drinkers are Asians, it is gaining popularity in the West as more people hear how beneficial it can be to human health. Many people who used to drink coffee or black tea with milk are now joining the trend of drinking green tea. Those w ho do not enjoy drinking green tea but want its health benefits can take green tea extracts in the form of supplements. Aims for the dissertation A lot of studies and research have been done on green tea extracts and their effects on health the past few decades. While most scientists confirmed the goodness of green tea, some experts expressed concerns about the potential health risks of consuming too much green tea extracts. The objective of this paper is to look at the benefits and drawbacks of consuming green tea. It also attempts to find out whether green tea is really so good and as safe as so many people claim or think it to be. Methodology There are now many books about green tea, websites designed to inform and update visitors on green tea, as well as thousands of scientific articles, research studies and media reports on the health benefits and potential risks. This paper was based on information and data from secondary source, mainly literature review of books, journal articles searched from the Internet database and newspaper reports. Updates from government and official websites were also used. Overall structure This dissertation looks at the history of green tea, its composition, applications and uses. It then discusses the health benefits and potential risks of the green tea extracts, as well as the controversy about some of the health claims. Background There are different varieties of the tea plants and as many as 500 existing species of tea grown in around 50 different countries, with China having the most species than the others. Most tea specialists prefer to cultivate the species Camellia sinensis which almost all green tea comes from. Green teas are made exclusively from the young leaves and buds of the Camellia sinensis plant. This plant is a slow-growing evergreen perennial tree of the genus Camellia, which survives in tropical or sub-tropical rainforest climates and thrives at altitudes of 2,100 meters above sea-level. The two parent strains were originated in Darjeeling, Assam and China. In order to harvest them more easily and conveniently, the trees are kept short as shrubs. There is no uniform grading for green tea. Good quality green tea consists of a leaf and a bud. The eight criteria to determine good green tea are the appearance, shape, colour, completeness, aroma, liquor, flavour and wet leaf. Green tea processing Teas are classified into three major types, depending on how they are processed: green, black and oolong. Green teas are made from unfermented leaves. They are steamed, roasted, or pan-fried almost immediately after being picked. Since there is no time for them to ferment, no chemical change occurred. This is why it tends to be lighter in color and have the delicate green character. Oolong teas are produced when the fresh leaves are subjected to a partial fermentation stage before drying. Black teas undergo post-harvest fermentation stage before drying and steaming. As a result of the fermentation and oxidation, many of the components in the tea leaves that are beneficial for health are destroyed during the production of black tea. Green tea is considered better than black tea or oolong tea for health reasons because it does not go through fermentation or oxidation during its production. It is the purest form of all teas. In China, green tea leaves are allowed to dry naturally before they are roasted or pan-fried. Such treatments prevent fermentation and soften the leaves which will then be rolled and twisted to remove additional moisture. The Japanese use a steaming method before rolling, twisting and drying the leaves. Chinas green tea is known to be the most delicate of all with a sweet and mild grassy taste. Some of the best Chinese green tea like fine Dragonwell could result in five or more infusions. The best green teas are those picked during early spring around the time of the Qing Ming Festival. Modern tea masters could list 500 or more green teas which could be plucked and processed slightly differently to give slightly different taste. History of green tea Green tea has been used by people as a healthy and medicinal drink for thousands of years. There are many different stories about how it was first discovered. The most popular one from China dated as far back as 2737 B.C. The Chinese legend described how Shen Nong accidentally discovered the soothing taste of the beverage after a leaf dropped from a tea plant into a pot of boiling water while he was in the garden. He became very interested in the infusion and began to study about its various healing properties. Other stories of tea link it with Zen Buddhism. Whichever is true, there is no doubt that tea was originated from China. Anthropologists have reasons to believe that prehistoric humans living in the area of Yunnan chewed on the leaves of tea trees to increase their alertness when hunting. Fresh green tea leaves were gradually used by people for medicinal properties such as to treat depression, digestive and nervous conditions. During the Han dynasty, tea plants were known to b e grown by monasteries in Sichuan. Some people started to steam tea leaves and then compressed them into cakes. These tea bricks would be baked and hardened so that they could be prevented from spoiling and be kept for a longer time. By the Tang Dynasty, as tea cultivation improved and trade increased, tea drinking became very popular in the upper class. Tea rules and ceremony were developed during this golden age of tea. Gradually, tea was consumed as a common healthy drink for all levels of society in China and Tibet instead of mainly used as a remedy to treat different health complaints for certain groups of people. Around A.D. 780, a book dedicated to tea called Cha Ching (Tea Classics) written by Lu Yu was published. He described in great details how tea was grown, cultivated and processed. He even wrote about the utensils and proper way of tea consumption. It was Lu Yu who transformed the process of tea drinking into a form of art, which would eventually be passed to Japan by monks who travelled around Asia. As the popularity of drinking tea continued to grow in China, a tea culture began to develop in Zen ceremonies and secular society in Japan, where the tea plant was able to adapt very well. The tradition of drinking green tea involves a wide range of green tea and is still an important part of their society. By the 12th century, tea plants were already exported to Japan on a large scale. It was until the 14th century when the culture of drinking tea was first introduced to Europe via the Silk Road and soon spread to other parts of the world. During the 1600s a Chinese ambassador brought tea to Moscow which led to a flourishing tea trade to Russia. The Manchus were in power when China was the most important trading country in the world and tea trade was a monopoly. The Portuguese were the first traders to bring tea to Europe in large scale. China was able to be a sole exporter of tea by keeping the knowledge of tea cultivation technique for a long time. It was the British, eager to learn how to cultivate tea, who uncovered the secret of growing tea outside China in the 1800s. They sent a man to China who disguised himself as a merchant. The seeds he collected in China were brought to India but efforts to cultivate them failed. However, experiments using the Chinese techniques to grow loca l India tea plant were successful. Since the 19th century, the British began to cultivate tea on plantations in the colonies of India and Sri Lanka. It was only then when black tea, mass-produced and sold in packets, became more popular in the rest of the world. Nowadays, the tea plant is cultivated in many countries around the world, with China, Japan, India and Sri Lanka being the greatest producers. About 3.1 million tons of dried tea is produced every year, 20% of which is green tea. Although green tea has been consumed by the Chinese and Japanese for such a long time, its popularity increased only gradually in the West as the health benefits became more widely known. This is because green tea research has been widely conducted only in recent years by scientists. In fact, well-publicized results of research on green tea have been available only since the early 1990s. Green tea is now one of the most popular beverage consumed by people besides water. In some places, brewed tea steeped from carefully harvested green tea leaves of delicately grown tea tree is treated like prized wine or rare coffee. As studies continue to show evidence of its benefits, green tea will continue to be sought after by more and more people everywhere. The use of green tea and its extracts by manufacturers will continue to increase as green teas reputation keeps growing. Green tea components While the history of green tea is long and interesting, its chemistry is complex and studied by scientists only quite recently. To understand more about green tea extracts and their effects on health, it is necessary to look at the composition as well as chemical and biochemical properties of green tea. The composition of green tea leaf is very similar to that of other fresh leaf since green tea, being the most natural form of tea, is made from unfermented leaves from the tea plant. Only a few changes to the enzymes of the leaves occur right after they are plucked from the plant and some new volatile substances are produced when they are dried. The buds and leaves of the tea plant contain carbohydrates, proteins, lipids, enzymes and the genetic material necessary for growth and photosynthesis. The main constituents of the leaves are polyphenols, the catechin and catechin-derived antioxidants; caffeine; theobromine; theophylline; and theanine. Other compounds in green tea that affect the human health are fluoride, minerals, vitamins such as B1, B2 and C, and trace elements such as chromium and manganese. Table 1 Mean Composition (%) of Green Tea Compound Green tea* Phenolic compounds** 30 Fibre 26 Proteins 15 Others carbohydrates 7 Lipids 7 Minerals 5 Amino acids 4 Pigments 2 Oxidised phenolic compounds*** 0 *Data referred to dry weight of tea leaves. **Especially flavonoids. ***Especially thearubigins and theaflavins. [Sources: Belitz DH, Grosch W(1997), Qu?mica de los Alimentos. Zaragoza: Acribia] The amount of these ingredients differs according to where the green tea is cultivated and age of the leaves. Young leaves and buds contain more caffeine while older leaves have larger amount of tannin (flavonols).[2] Fresh green tea buds and leaves contain 75-80% water while the polyphenol components make up the remaining 20-25% of solid matter. Careful drying could prevent changes to the active ingredients of the green tea leaves whereas fermentation and oxidation that occur when black tea is processed would cause chemical changes. This leads to the major difference in the effects and taste between black tea and green tea. Green tea extracts are herbal derivatives from green tea leaves which are used or taken orally by people. The extracts can be divided into 4 categories: a) Strong infusions Green tea leaves are processed by soaking in alcohol solution; b) Soft extracts the solution made by strong infusion is concentrated to 20 25%; c) Dry extracts the solution from strong infusion is further concentrated to 40 50% solids and turned into dehydrated extract powder; d) Partly purified extracts techniques such as solvent extraction, column chromatography, membrane extraction and separation are used to acquire more purified derivatives of green tea in order to produce supplements like green tea tablets and capsules. Tea Polyphenols The color of green tea is partly due to chlorophyll and partly due to a kind of naturally occurring compound in it, called polyphenols. These compounds are responsible for the pungency and unique flavor of green tea. They are antioxidants which is a type of phytochemical compounds found in most plants, vegetables and fruits as well as coffee, cocoa, wine and tea. Polyphenols are the most biologically active group among the tea components, with antioxidative, antimutagenic and anticarcinogenic effects. Exposure to oxygen during enzymatic process reduces polyphenols levels. Green tea has unaltered polyphenols because unlike oolong or black tea, they do not undergo oxidation. Because of this, green tea has the greatest effect on health among all teas. In green tea, polyphenols are in the form of flavonoids. The main flavonoids present in green tea are the green tea catechins (GTC) which comprise four major derivatives: (-)-epigallocatechin-3-gallate (EGCG) (represents approximately 59% of the total of catechins); (-)-epigallocatechin (EGC) (19% approximately); (-)-epicatechin-3-gallate (ECG) (13.6% approximately); and (-)-epicatechin (EC) (6.4% approximately). Catachins have a carbon structure C6-C3-C6 composed of two aromatic rings. [Source: V. Jane, et al. (Jan 2003), Tea Catechins and Polyphenols: Health Effects, Metabolism, and Antioxidant Functions, Critical Reviews in Food Science and Nutrition, 43(1):89-143] The catechin content of green tea depends on how the leaves are processed, the geographical location and growing conditions (e.g. soil, climate, agriculture, practices and fertilizers), the type of green tea and the infusion (e.g. brew time, temperature) Green tea polyphenols are important for their ability to halt the damaging effects of oxidation which is a process of molecular DNA damage caused by the formation of toxic molecules called free radicals that develop in the human body. Individual catechins have different antioxidative and health properties. Other compounds found in different plants also have antioxidative action. Catechins found only in green tea however have been proved to be more effective than many well-known antioxidants. Professor Catherine Rice-Evans of the Guys Hospital in London carried out tests and determined that green tea catechins have greater effects as antioxidants than the same quantity of Vitamin C and E, or beta-carotene. She also ranked the catechins according to the proportion of their presence in green tea. According to her study, EGCG was the most active of the catechins, responsible for 32% of the antioxidant property of green tea. The order from most antioxidative to least antioxidative are: 1) EGCG 2) EGC 3) ECG and 4) EC. Caffeine Caffeine is a central nervous system stimulant belonging to the family of chemicals called methylxanthines. It can be found in more than sixty different plants. [8] Most of them have been utilized as foods or beverages by people since ancient times. Caffeine is a trimethyl derivative of purine 2,6-diol. It was first discovered in coffee by Runge in 1820 and later isolated from tea by Nakabayashi. Caffeine content is usually 2.5-4.5% in dry green tea leaves. The amount of caffeine in green tea drink is about 1/10 to 1/5 of that in brewed coffee. [Source: V. Jane, et al. (Jan 2003), Tea Catechins and Polyphenols: Health Effects, Metabolism, and Antioxidant Functions, Critical Reviews in Food Science and Nutrition, 43(1):89-143] Caffeine has a strong effect on the brain and muscles which is why drinker will experience a mental boost shortly after drinking tea. The amount of caffeine varies among different types of tea. Black tea has the greatest amount whereas green tea contains only one-third the caffeine of black tea. It has been shown in many studies that caffeine improves cognitive performance and certain aspect of memory. Besides mental health, caffeine may also helps to enhance ones emotional health, for example, making the drinker feel energized and motivated to work. Caffeine is known to be a cardiac stimulant and a diuretic. It also stimulates the cerebral cortex, causing excitation in the central nervous system. However, it may have adverse effects on some people and its intake could cause health risks instead of benefits. Because of that, this component is often removed and excluded when green tea is extracted for applications such as health supplements. Nutrients Besides polyphenols and caffeine, the two most commonly known components, green tea also actually contains many nutrients, including different kinds of vitamins and inorganic compounds. Vitamins Commercial green tea leaves contain about 280mg of Vitamin C (VC, ascorbic acid) per 100g of dried leaves. The content of Vitamin C in green tea can be ten times that in black tea because the vitamin is partly destroyed during fermentation, which green tea does not undergo. Other vitamins found in green tea in different amounts are Vitamin B2, Vitamin D, Vitamin K, and carotenoids. Inorganic elements There are many minerals in green tea such as calcium, iron, copper, sodium, zinc and potassium. Green tea can also be a rich source of selenium if it is grown in a soil rich in this essential mineral. Another important mineral found in green tea is manganese which is used by the body in digesting protein as well as maintaining healthy bones and connective tissue. Green tea also contains a lot of fluoride the mineral known for fighting dental cavities. The amounts of aluminum in green tea leaves are higher than any other plants. Fortunately, the tea plant is able to biochemically neutralize the toxicity of aluminum, which exists mainly in a chelate form, which is less absorbable than the ionic form, with less potential to cause adverse effect on health. Experiments on animals and people also confirm that tea catechins can prevent the damage caused by accumulation of aluminum in the bones. Some specific inorganic compounds in the tea plant are aluminum, fluorine, and manganese. Table 2 Inorganic Elements and their contents in green tea leaves (per 100g dried leaves) ElementContent ElementContent N3.5 7.1   Ã‚  (g)  Ã‚   Al420 3,500   Ã‚  (ppm)  Ã‚   P0.2 0.7   Ã‚  (g)  Ã‚   As0.20 0.42   Ã‚  (ppm)  Ã‚   K1.6 2.5   Ã‚  (g)  Ã‚   Ba1.3 5.1   Ã‚  (ppm)  Ã‚   Ca0.12 0.57   Ã‚  (g)  Ã‚   Br7.8 25.0   Ã‚  (ppm)  Ã‚   Mg0.12 0.30   Ã‚  (g)  Ã‚   F17 260   Ã‚  (ppm)  Ã‚   S0.24 0.48   Ã‚  (g)  Ã‚   Na20 33   Ã‚  (ppm)  Ã‚   Fe100 200   Ã‚  (ppm)  Ã‚   Ni1.3 5.9   Ã‚  (ppm)  Ã‚   Mn500 3,000   Ã‚  (ppm)  Ã‚   Pb2.2 6.3   Ã‚  (ppm)  Ã‚   Cu15 20   Ã‚  (ppm)  Ã‚   Rb8 44   Ã‚  (ppm)  Ã‚   Mo0.4 0.7   Ã‚  (ppm)  Ã‚   Sc0.2   Ã‚  (ppm)  Ã‚   B20 30   Ã‚  (ppm)  Ã‚   Se1.0 1.8   Ã‚  (ppm)  Ã‚   [Source: Standard Tables of Food Composition in Japan, Resources Council, Science and Technology Agency, Tokyo, 1991] Other Components Amino Acids The content of total nitrogen in green tea extracts ranges from 4.5 to 6%. Half of that are free amino acids, which are the building blocks of protein. The amount of amino acids in tea leaves harvested during spring time is larger than that during other seasons. Green tea contains some common amino acids like aspartic acid, glutamic acid, glycine, tyrosine etc. as well as an amino acid that is unique to it: theanine. Green tea has four basic tastes: sweet, sour, salty and bitter. There is in fact a fifth taste known as unami which is contributed by the amino acid l-theanine. This constituent was only identified in 1949, by a Japanese who discovered that theanine makes up about 50% of the free amino acids present in tea. Young tea buds harvested in early spring contain a lot more theanine than tea leaves harvested later in the year because the theanine are converted into catechins as the leaves mature. Green tea experts rate the unami taste most highly and consider it to be the most important factor in determining the quality of the tea. High grade green tea is more soothing to drink than lower grade ones because the l-theanine can decaffeinates tea naturally, making it taste less bitter. Scientific studies using electroencephalography show that if 8 times more theanine is present than caffeine, the effect of caffeine will be blunted. Studies have also shown that theanine increases production of d opamine in the brain, giving the drinker the sense of alertness while feeling relaxed. Aromatic Oils Aromatic oils play a major role in determining the fragrance of green tea. The oils accumulate as the tea leaf grows and evaporate during and after harvest of the leaf. For green tea, some aromatic oils remain in the final tea product, contributing to the taste of the tea. About 500 different aromatic oils have been identified in tea leaves. Carbohydrates Total carbohydrates in green tea leaves are about 40%, one third of which is cellulosic fiber. Starch is also contained in green tea. Tea leaves harvested in the morning when there is less starch are considered to be better in quality. Lipids Green tea leaves has an average of 4% oil by weight. The seeds of tea also contain oil of around 20-40% by weight. The oil is nondrying and has a solidifying temperature of -5 to + 15?C.>/p> Health Benefits Since the 1990s, scientists in different countries, particularly Japan, have almost suggested that every system of the body can be benefited by green tea consumption. The polyphenols are known to reduce the risk of cancer before genetic mutations occur by neutralizing free radicals, prevent cardiovascular disease by preventing LDL cholesterol from changes that promote heart disease, and protect the body from various other illnesses. As more people around the world hear about these benefits, it has become increasingly popular for those who want a healthy life style to drink green tea as beverage or take green tea extracts as supplements. Antioxidant Effects Free radicals are highly reactive molecules that could damage the body and lead to many diseases if left alone. They take an electron form another molecule, turning it into another electron-deficient free radical that can take an electron from a third molecule and so on, leading to a chain reaction. The human body has a number of antioxidant molecules that help to defend it against degenerative diseases, but sometimes they may be overwhelmed by the free radicals. Antioxidants are substances that patrol the body and quench free radical reactions. [8] The antioxidant property of green tea extract is the most basic of all the health benefits of green tea. Many plant foods provide an abundant source of antioxidant nutrients. Polyphenols in green tea are among the most effective. Gramza Anna et al. examined the antioxidative activity of several biologically active components from plants to find which are safe for people and showing high antioxidant activities if added to food with lipids such as lard. Results show that the 1000ppm green tea ethanol extract inhibited the oxidation process most strongly among samples of green and black tea leaves. It was observed that the antioxidant activity was higher in tea extracts containing high levels of ECG, EC and C. The US Department of Agriculture (USDA) analysed nearly 400 foods for their EGCG content and published a report in 2007. It showed that regular green tea contains the highest concentration of antioxidants, followed by decaffeinated green tea, flavored green tea and instant or bottled green tea. That USDA study also showed why green tea is the best way to ingest antioxidants. One gram of green tea steeped in 100 millimeters of water yields 127 milligrams of catechins whereas 100 grams of dark chocolate contains only 54 milligrams, blueberries 52 milligrams and black grapes just 22 milligrams. Since tea contains higher levels of antioxidants than many fruits and vegetables, green tea consumption can protect the cells in the human body from damage caused by free radicals. Flavonoids, act as antioxidants, through four possible mechanisms: 1) as reducing agents, disarming free radicals. 2) by donating hydrogen molecules to prevent the formation of free radicals. 3) by quenching singlet oxygen that would otherwise act as a free radical in the body. 4) by binding with metals that could otherwise initiate the creation of free radicals. Among the four polyphenols in green tea, EGCG has been found to be particularly effective as an antioxidant. Researchers from Rutgers University concluded that the strong antioxidant activities of green tea are mainly due to the higher content of EGCG after comparing the antioxidant effect of various polyphenols in green tea and oolong tea. [23] Studies of the effects of tea consumption in people confirm evident that green tea is the most effective scavenger of free radicals among the different types of tea. In one study, five adults each drank two cups of green tea while five others drank the same amount of black tea. Both green and black teas improve the antioxidant capability of the blood, but green tea was found to be six times more powerful. Scientists also found that fresh green tea extracts is a better scavenger of singlet oxygen than stale green tea extract. Green tea polyphenols are also effective in quenching other free radicals such as hydrogen peroxide and superoxide. Diabetes Mellitus Diabetes mellitus is known to affect the structure and function of myocardium, causing increased collagen in the heart and reducing cardiac function. Babu and his team from India found that the antioxidant enzymes of diabetic rats are not sufficient and efficient enough to reduce the oxidative stress caused by hyperglycemia. In 2006, their investigation showed that green tea treatment is effective in controlling the antioxidant system in the heart and aorta by alleviating lipid peroxidation. In 2007, their studies suggested that administration of green tea extract may improve myocardial collagen changes in diabetic rats. They believe that the antioxidant, antihyperglycemic, and hypolipidemic effects of green tea catechins may be responsible and concluded green tea may provide a therapeutic option for the treatment of cardiovascular complications in diabetes. HIV The majority of the worlds 33 million HIV cases were infected through heterosexual sex with 96% of new infections occurring in developing countries. Therefore ways to fight the spread of HIV in poor countries are extremely necessary. Previously, scientists have carried out lab tests and reported that EGCG may prevent HIV from binding to the T-cells in the immune systems protecting them from HIVs damage. Although they knew that EGCG inhibited HIV in test tubes, they did not know if the findings would be useful beyond the lab. [26] Just recently, researchers in Germany have found a practical way to use EGCG to help prevent the spreading of AIDS. The researchers found that EGCG was capable of neutralizing a protein in sperm that served as a vector for the transmission of the virus that causes AIDS during sex. They say that the use of green tea in vaginal creams could provide a simple and affordable way to reduce cases of HIV infection. Neuroprotective Effects Parkinsons Disease Parkinsons disease is a progressive, degenerative disorder of the central nervous system resulting from loss of dopamine-producing brain cells. A research team led by Professor Zhao affiliated to the Chinese Academy of Sciences Institute of Biophysics using an animal model of Parkinsons disease discovered that green tea polyphenols can protect dopamine neurons. He hopes that green tea polyphenols may eventually be developed into a safe drug for Parkinsons disease in humans. Alzheimers Disease In an article published by the Journal of Neuroscience, researchers from University of South Florida reported that EGCG prevented Alzheimers-like damage in the brain of mice genetically programmed to develop the neurodegenerative disease process. They work by decreasing production of the Alzheimers-related protein called beta-amyloid which causes nerve damage and memory loss when accumulated abnormally in the brain. The researchers think that a new generation of dietary supplements containing pure EGCG might be beneficial for treating Altheimers disease. Huntingtons Disease Like Alzheimers and Parkinsons, Huntingtons disease is also a type of neurodegenerative disease caused by protein misfolding characterized by jerky and uncontrolled movements. Mutant proteins are accumulated in the brain of sufferers and become toxic to the nerve cells in the brain. A res Health Benefits and Problems of Drinking Green Tea Health Benefits and Problems of Drinking Green Tea Introduction Green tea was originated from China and has been consumed for thousands of years. It was initially used as a natural remedy and in religious ceremonies before it became a beverage. Heavy green tea drinkers like the monks and Japanese have been known to live longer than average people. It is believe that regular consumption of tea is good because it helps to relax ones mind, decrease his need for sleep, and lightens his weight by reducing fat in the body system. These observations have been gradually proven by scientists. Today, several billion cups of green tea are consumed daily by people around the world. It has become one of the most widely consumed drinks and popular even among younger generations who are health conscious. Although the majority of drinkers are Asians, it is gaining popularity in the West as more people hear how beneficial it can be to human health. Many people who used to drink coffee or black tea with milk are now joining the trend of drinking green tea. Those w ho do not enjoy drinking green tea but want its health benefits can take green tea extracts in the form of supplements. Aims for the dissertation A lot of studies and research have been done on green tea extracts and their effects on health the past few decades. While most scientists confirmed the goodness of green tea, some experts expressed concerns about the potential health risks of consuming too much green tea extracts. The objective of this paper is to look at the benefits and drawbacks of consuming green tea. It also attempts to find out whether green tea is really so good and as safe as so many people claim or think it to be. Methodology There are now many books about green tea, websites designed to inform and update visitors on green tea, as well as thousands of scientific articles, research studies and media reports on the health benefits and potential risks. This paper was based on information and data from secondary source, mainly literature review of books, journal articles searched from the Internet database and newspaper reports. Updates from government and official websites were also used. Overall structure This dissertation looks at the history of green tea, its composition, applications and uses. It then discusses the health benefits and potential risks of the green tea extracts, as well as the controversy about some of the health claims. Background There are different varieties of the tea plants and as many as 500 existing species of tea grown in around 50 different countries, with China having the most species than the others. Most tea specialists prefer to cultivate the species Camellia sinensis which almost all green tea comes from. Green teas are made exclusively from the young leaves and buds of the Camellia sinensis plant. This plant is a slow-growing evergreen perennial tree of the genus Camellia, which survives in tropical or sub-tropical rainforest climates and thrives at altitudes of 2,100 meters above sea-level. The two parent strains were originated in Darjeeling, Assam and China. In order to harvest them more easily and conveniently, the trees are kept short as shrubs. There is no uniform grading for green tea. Good quality green tea consists of a leaf and a bud. The eight criteria to determine good green tea are the appearance, shape, colour, completeness, aroma, liquor, flavour and wet leaf. Green tea processing Teas are classified into three major types, depending on how they are processed: green, black and oolong. Green teas are made from unfermented leaves. They are steamed, roasted, or pan-fried almost immediately after being picked. Since there is no time for them to ferment, no chemical change occurred. This is why it tends to be lighter in color and have the delicate green character. Oolong teas are produced when the fresh leaves are subjected to a partial fermentation stage before drying. Black teas undergo post-harvest fermentation stage before drying and steaming. As a result of the fermentation and oxidation, many of the components in the tea leaves that are beneficial for health are destroyed during the production of black tea. Green tea is considered better than black tea or oolong tea for health reasons because it does not go through fermentation or oxidation during its production. It is the purest form of all teas. In China, green tea leaves are allowed to dry naturally before they are roasted or pan-fried. Such treatments prevent fermentation and soften the leaves which will then be rolled and twisted to remove additional moisture. The Japanese use a steaming method before rolling, twisting and drying the leaves. Chinas green tea is known to be the most delicate of all with a sweet and mild grassy taste. Some of the best Chinese green tea like fine Dragonwell could result in five or more infusions. The best green teas are those picked during early spring around the time of the Qing Ming Festival. Modern tea masters could list 500 or more green teas which could be plucked and processed slightly differently to give slightly different taste. History of green tea Green tea has been used by people as a healthy and medicinal drink for thousands of years. There are many different stories about how it was first discovered. The most popular one from China dated as far back as 2737 B.C. The Chinese legend described how Shen Nong accidentally discovered the soothing taste of the beverage after a leaf dropped from a tea plant into a pot of boiling water while he was in the garden. He became very interested in the infusion and began to study about its various healing properties. Other stories of tea link it with Zen Buddhism. Whichever is true, there is no doubt that tea was originated from China. Anthropologists have reasons to believe that prehistoric humans living in the area of Yunnan chewed on the leaves of tea trees to increase their alertness when hunting. Fresh green tea leaves were gradually used by people for medicinal properties such as to treat depression, digestive and nervous conditions. During the Han dynasty, tea plants were known to b e grown by monasteries in Sichuan. Some people started to steam tea leaves and then compressed them into cakes. These tea bricks would be baked and hardened so that they could be prevented from spoiling and be kept for a longer time. By the Tang Dynasty, as tea cultivation improved and trade increased, tea drinking became very popular in the upper class. Tea rules and ceremony were developed during this golden age of tea. Gradually, tea was consumed as a common healthy drink for all levels of society in China and Tibet instead of mainly used as a remedy to treat different health complaints for certain groups of people. Around A.D. 780, a book dedicated to tea called Cha Ching (Tea Classics) written by Lu Yu was published. He described in great details how tea was grown, cultivated and processed. He even wrote about the utensils and proper way of tea consumption. It was Lu Yu who transformed the process of tea drinking into a form of art, which would eventually be passed to Japan by monks who travelled around Asia. As the popularity of drinking tea continued to grow in China, a tea culture began to develop in Zen ceremonies and secular society in Japan, where the tea plant was able to adapt very well. The tradition of drinking green tea involves a wide range of green tea and is still an important part of their society. By the 12th century, tea plants were already exported to Japan on a large scale. It was until the 14th century when the culture of drinking tea was first introduced to Europe via the Silk Road and soon spread to other parts of the world. During the 1600s a Chinese ambassador brought tea to Moscow which led to a flourishing tea trade to Russia. The Manchus were in power when China was the most important trading country in the world and tea trade was a monopoly. The Portuguese were the first traders to bring tea to Europe in large scale. China was able to be a sole exporter of tea by keeping the knowledge of tea cultivation technique for a long time. It was the British, eager to learn how to cultivate tea, who uncovered the secret of growing tea outside China in the 1800s. They sent a man to China who disguised himself as a merchant. The seeds he collected in China were brought to India but efforts to cultivate them failed. However, experiments using the Chinese techniques to grow loca l India tea plant were successful. Since the 19th century, the British began to cultivate tea on plantations in the colonies of India and Sri Lanka. It was only then when black tea, mass-produced and sold in packets, became more popular in the rest of the world. Nowadays, the tea plant is cultivated in many countries around the world, with China, Japan, India and Sri Lanka being the greatest producers. About 3.1 million tons of dried tea is produced every year, 20% of which is green tea. Although green tea has been consumed by the Chinese and Japanese for such a long time, its popularity increased only gradually in the West as the health benefits became more widely known. This is because green tea research has been widely conducted only in recent years by scientists. In fact, well-publicized results of research on green tea have been available only since the early 1990s. Green tea is now one of the most popular beverage consumed by people besides water. In some places, brewed tea steeped from carefully harvested green tea leaves of delicately grown tea tree is treated like prized wine or rare coffee. As studies continue to show evidence of its benefits, green tea will continue to be sought after by more and more people everywhere. The use of green tea and its extracts by manufacturers will continue to increase as green teas reputation keeps growing. Green tea components While the history of green tea is long and interesting, its chemistry is complex and studied by scientists only quite recently. To understand more about green tea extracts and their effects on health, it is necessary to look at the composition as well as chemical and biochemical properties of green tea. The composition of green tea leaf is very similar to that of other fresh leaf since green tea, being the most natural form of tea, is made from unfermented leaves from the tea plant. Only a few changes to the enzymes of the leaves occur right after they are plucked from the plant and some new volatile substances are produced when they are dried. The buds and leaves of the tea plant contain carbohydrates, proteins, lipids, enzymes and the genetic material necessary for growth and photosynthesis. The main constituents of the leaves are polyphenols, the catechin and catechin-derived antioxidants; caffeine; theobromine; theophylline; and theanine. Other compounds in green tea that affect the human health are fluoride, minerals, vitamins such as B1, B2 and C, and trace elements such as chromium and manganese. Table 1 Mean Composition (%) of Green Tea Compound Green tea* Phenolic compounds** 30 Fibre 26 Proteins 15 Others carbohydrates 7 Lipids 7 Minerals 5 Amino acids 4 Pigments 2 Oxidised phenolic compounds*** 0 *Data referred to dry weight of tea leaves. **Especially flavonoids. ***Especially thearubigins and theaflavins. [Sources: Belitz DH, Grosch W(1997), Qu?mica de los Alimentos. Zaragoza: Acribia] The amount of these ingredients differs according to where the green tea is cultivated and age of the leaves. Young leaves and buds contain more caffeine while older leaves have larger amount of tannin (flavonols).[2] Fresh green tea buds and leaves contain 75-80% water while the polyphenol components make up the remaining 20-25% of solid matter. Careful drying could prevent changes to the active ingredients of the green tea leaves whereas fermentation and oxidation that occur when black tea is processed would cause chemical changes. This leads to the major difference in the effects and taste between black tea and green tea. Green tea extracts are herbal derivatives from green tea leaves which are used or taken orally by people. The extracts can be divided into 4 categories: a) Strong infusions Green tea leaves are processed by soaking in alcohol solution; b) Soft extracts the solution made by strong infusion is concentrated to 20 25%; c) Dry extracts the solution from strong infusion is further concentrated to 40 50% solids and turned into dehydrated extract powder; d) Partly purified extracts techniques such as solvent extraction, column chromatography, membrane extraction and separation are used to acquire more purified derivatives of green tea in order to produce supplements like green tea tablets and capsules. Tea Polyphenols The color of green tea is partly due to chlorophyll and partly due to a kind of naturally occurring compound in it, called polyphenols. These compounds are responsible for the pungency and unique flavor of green tea. They are antioxidants which is a type of phytochemical compounds found in most plants, vegetables and fruits as well as coffee, cocoa, wine and tea. Polyphenols are the most biologically active group among the tea components, with antioxidative, antimutagenic and anticarcinogenic effects. Exposure to oxygen during enzymatic process reduces polyphenols levels. Green tea has unaltered polyphenols because unlike oolong or black tea, they do not undergo oxidation. Because of this, green tea has the greatest effect on health among all teas. In green tea, polyphenols are in the form of flavonoids. The main flavonoids present in green tea are the green tea catechins (GTC) which comprise four major derivatives: (-)-epigallocatechin-3-gallate (EGCG) (represents approximately 59% of the total of catechins); (-)-epigallocatechin (EGC) (19% approximately); (-)-epicatechin-3-gallate (ECG) (13.6% approximately); and (-)-epicatechin (EC) (6.4% approximately). Catachins have a carbon structure C6-C3-C6 composed of two aromatic rings. [Source: V. Jane, et al. (Jan 2003), Tea Catechins and Polyphenols: Health Effects, Metabolism, and Antioxidant Functions, Critical Reviews in Food Science and Nutrition, 43(1):89-143] The catechin content of green tea depends on how the leaves are processed, the geographical location and growing conditions (e.g. soil, climate, agriculture, practices and fertilizers), the type of green tea and the infusion (e.g. brew time, temperature) Green tea polyphenols are important for their ability to halt the damaging effects of oxidation which is a process of molecular DNA damage caused by the formation of toxic molecules called free radicals that develop in the human body. Individual catechins have different antioxidative and health properties. Other compounds found in different plants also have antioxidative action. Catechins found only in green tea however have been proved to be more effective than many well-known antioxidants. Professor Catherine Rice-Evans of the Guys Hospital in London carried out tests and determined that green tea catechins have greater effects as antioxidants than the same quantity of Vitamin C and E, or beta-carotene. She also ranked the catechins according to the proportion of their presence in green tea. According to her study, EGCG was the most active of the catechins, responsible for 32% of the antioxidant property of green tea. The order from most antioxidative to least antioxidative are: 1) EGCG 2) EGC 3) ECG and 4) EC. Caffeine Caffeine is a central nervous system stimulant belonging to the family of chemicals called methylxanthines. It can be found in more than sixty different plants. [8] Most of them have been utilized as foods or beverages by people since ancient times. Caffeine is a trimethyl derivative of purine 2,6-diol. It was first discovered in coffee by Runge in 1820 and later isolated from tea by Nakabayashi. Caffeine content is usually 2.5-4.5% in dry green tea leaves. The amount of caffeine in green tea drink is about 1/10 to 1/5 of that in brewed coffee. [Source: V. Jane, et al. (Jan 2003), Tea Catechins and Polyphenols: Health Effects, Metabolism, and Antioxidant Functions, Critical Reviews in Food Science and Nutrition, 43(1):89-143] Caffeine has a strong effect on the brain and muscles which is why drinker will experience a mental boost shortly after drinking tea. The amount of caffeine varies among different types of tea. Black tea has the greatest amount whereas green tea contains only one-third the caffeine of black tea. It has been shown in many studies that caffeine improves cognitive performance and certain aspect of memory. Besides mental health, caffeine may also helps to enhance ones emotional health, for example, making the drinker feel energized and motivated to work. Caffeine is known to be a cardiac stimulant and a diuretic. It also stimulates the cerebral cortex, causing excitation in the central nervous system. However, it may have adverse effects on some people and its intake could cause health risks instead of benefits. Because of that, this component is often removed and excluded when green tea is extracted for applications such as health supplements. Nutrients Besides polyphenols and caffeine, the two most commonly known components, green tea also actually contains many nutrients, including different kinds of vitamins and inorganic compounds. Vitamins Commercial green tea leaves contain about 280mg of Vitamin C (VC, ascorbic acid) per 100g of dried leaves. The content of Vitamin C in green tea can be ten times that in black tea because the vitamin is partly destroyed during fermentation, which green tea does not undergo. Other vitamins found in green tea in different amounts are Vitamin B2, Vitamin D, Vitamin K, and carotenoids. Inorganic elements There are many minerals in green tea such as calcium, iron, copper, sodium, zinc and potassium. Green tea can also be a rich source of selenium if it is grown in a soil rich in this essential mineral. Another important mineral found in green tea is manganese which is used by the body in digesting protein as well as maintaining healthy bones and connective tissue. Green tea also contains a lot of fluoride the mineral known for fighting dental cavities. The amounts of aluminum in green tea leaves are higher than any other plants. Fortunately, the tea plant is able to biochemically neutralize the toxicity of aluminum, which exists mainly in a chelate form, which is less absorbable than the ionic form, with less potential to cause adverse effect on health. Experiments on animals and people also confirm that tea catechins can prevent the damage caused by accumulation of aluminum in the bones. Some specific inorganic compounds in the tea plant are aluminum, fluorine, and manganese. Table 2 Inorganic Elements and their contents in green tea leaves (per 100g dried leaves) ElementContent ElementContent N3.5 7.1   Ã‚  (g)  Ã‚   Al420 3,500   Ã‚  (ppm)  Ã‚   P0.2 0.7   Ã‚  (g)  Ã‚   As0.20 0.42   Ã‚  (ppm)  Ã‚   K1.6 2.5   Ã‚  (g)  Ã‚   Ba1.3 5.1   Ã‚  (ppm)  Ã‚   Ca0.12 0.57   Ã‚  (g)  Ã‚   Br7.8 25.0   Ã‚  (ppm)  Ã‚   Mg0.12 0.30   Ã‚  (g)  Ã‚   F17 260   Ã‚  (ppm)  Ã‚   S0.24 0.48   Ã‚  (g)  Ã‚   Na20 33   Ã‚  (ppm)  Ã‚   Fe100 200   Ã‚  (ppm)  Ã‚   Ni1.3 5.9   Ã‚  (ppm)  Ã‚   Mn500 3,000   Ã‚  (ppm)  Ã‚   Pb2.2 6.3   Ã‚  (ppm)  Ã‚   Cu15 20   Ã‚  (ppm)  Ã‚   Rb8 44   Ã‚  (ppm)  Ã‚   Mo0.4 0.7   Ã‚  (ppm)  Ã‚   Sc0.2   Ã‚  (ppm)  Ã‚   B20 30   Ã‚  (ppm)  Ã‚   Se1.0 1.8   Ã‚  (ppm)  Ã‚   [Source: Standard Tables of Food Composition in Japan, Resources Council, Science and Technology Agency, Tokyo, 1991] Other Components Amino Acids The content of total nitrogen in green tea extracts ranges from 4.5 to 6%. Half of that are free amino acids, which are the building blocks of protein. The amount of amino acids in tea leaves harvested during spring time is larger than that during other seasons. Green tea contains some common amino acids like aspartic acid, glutamic acid, glycine, tyrosine etc. as well as an amino acid that is unique to it: theanine. Green tea has four basic tastes: sweet, sour, salty and bitter. There is in fact a fifth taste known as unami which is contributed by the amino acid l-theanine. This constituent was only identified in 1949, by a Japanese who discovered that theanine makes up about 50% of the free amino acids present in tea. Young tea buds harvested in early spring contain a lot more theanine than tea leaves harvested later in the year because the theanine are converted into catechins as the leaves mature. Green tea experts rate the unami taste most highly and consider it to be the most important factor in determining the quality of the tea. High grade green tea is more soothing to drink than lower grade ones because the l-theanine can decaffeinates tea naturally, making it taste less bitter. Scientific studies using electroencephalography show that if 8 times more theanine is present than caffeine, the effect of caffeine will be blunted. Studies have also shown that theanine increases production of d opamine in the brain, giving the drinker the sense of alertness while feeling relaxed. Aromatic Oils Aromatic oils play a major role in determining the fragrance of green tea. The oils accumulate as the tea leaf grows and evaporate during and after harvest of the leaf. For green tea, some aromatic oils remain in the final tea product, contributing to the taste of the tea. About 500 different aromatic oils have been identified in tea leaves. Carbohydrates Total carbohydrates in green tea leaves are about 40%, one third of which is cellulosic fiber. Starch is also contained in green tea. Tea leaves harvested in the morning when there is less starch are considered to be better in quality. Lipids Green tea leaves has an average of 4% oil by weight. The seeds of tea also contain oil of around 20-40% by weight. The oil is nondrying and has a solidifying temperature of -5 to + 15?C.>/p> Health Benefits Since the 1990s, scientists in different countries, particularly Japan, have almost suggested that every system of the body can be benefited by green tea consumption. The polyphenols are known to reduce the risk of cancer before genetic mutations occur by neutralizing free radicals, prevent cardiovascular disease by preventing LDL cholesterol from changes that promote heart disease, and protect the body from various other illnesses. As more people around the world hear about these benefits, it has become increasingly popular for those who want a healthy life style to drink green tea as beverage or take green tea extracts as supplements. Antioxidant Effects Free radicals are highly reactive molecules that could damage the body and lead to many diseases if left alone. They take an electron form another molecule, turning it into another electron-deficient free radical that can take an electron from a third molecule and so on, leading to a chain reaction. The human body has a number of antioxidant molecules that help to defend it against degenerative diseases, but sometimes they may be overwhelmed by the free radicals. Antioxidants are substances that patrol the body and quench free radical reactions. [8] The antioxidant property of green tea extract is the most basic of all the health benefits of green tea. Many plant foods provide an abundant source of antioxidant nutrients. Polyphenols in green tea are among the most effective. Gramza Anna et al. examined the antioxidative activity of several biologically active components from plants to find which are safe for people and showing high antioxidant activities if added to food with lipids such as lard. Results show that the 1000ppm green tea ethanol extract inhibited the oxidation process most strongly among samples of green and black tea leaves. It was observed that the antioxidant activity was higher in tea extracts containing high levels of ECG, EC and C. The US Department of Agriculture (USDA) analysed nearly 400 foods for their EGCG content and published a report in 2007. It showed that regular green tea contains the highest concentration of antioxidants, followed by decaffeinated green tea, flavored green tea and instant or bottled green tea. That USDA study also showed why green tea is the best way to ingest antioxidants. One gram of green tea steeped in 100 millimeters of water yields 127 milligrams of catechins whereas 100 grams of dark chocolate contains only 54 milligrams, blueberries 52 milligrams and black grapes just 22 milligrams. Since tea contains higher levels of antioxidants than many fruits and vegetables, green tea consumption can protect the cells in the human body from damage caused by free radicals. Flavonoids, act as antioxidants, through four possible mechanisms: 1) as reducing agents, disarming free radicals. 2) by donating hydrogen molecules to prevent the formation of free radicals. 3) by quenching singlet oxygen that would otherwise act as a free radical in the body. 4) by binding with metals that could otherwise initiate the creation of free radicals. Among the four polyphenols in green tea, EGCG has been found to be particularly effective as an antioxidant. Researchers from Rutgers University concluded that the strong antioxidant activities of green tea are mainly due to the higher content of EGCG after comparing the antioxidant effect of various polyphenols in green tea and oolong tea. [23] Studies of the effects of tea consumption in people confirm evident that green tea is the most effective scavenger of free radicals among the different types of tea. In one study, five adults each drank two cups of green tea while five others drank the same amount of black tea. Both green and black teas improve the antioxidant capability of the blood, but green tea was found to be six times more powerful. Scientists also found that fresh green tea extracts is a better scavenger of singlet oxygen than stale green tea extract. Green tea polyphenols are also effective in quenching other free radicals such as hydrogen peroxide and superoxide. Diabetes Mellitus Diabetes mellitus is known to affect the structure and function of myocardium, causing increased collagen in the heart and reducing cardiac function. Babu and his team from India found that the antioxidant enzymes of diabetic rats are not sufficient and efficient enough to reduce the oxidative stress caused by hyperglycemia. In 2006, their investigation showed that green tea treatment is effective in controlling the antioxidant system in the heart and aorta by alleviating lipid peroxidation. In 2007, their studies suggested that administration of green tea extract may improve myocardial collagen changes in diabetic rats. They believe that the antioxidant, antihyperglycemic, and hypolipidemic effects of green tea catechins may be responsible and concluded green tea may provide a therapeutic option for the treatment of cardiovascular complications in diabetes. HIV The majority of the worlds 33 million HIV cases were infected through heterosexual sex with 96% of new infections occurring in developing countries. Therefore ways to fight the spread of HIV in poor countries are extremely necessary. Previously, scientists have carried out lab tests and reported that EGCG may prevent HIV from binding to the T-cells in the immune systems protecting them from HIVs damage. Although they knew that EGCG inhibited HIV in test tubes, they did not know if the findings would be useful beyond the lab. [26] Just recently, researchers in Germany have found a practical way to use EGCG to help prevent the spreading of AIDS. The researchers found that EGCG was capable of neutralizing a protein in sperm that served as a vector for the transmission of the virus that causes AIDS during sex. They say that the use of green tea in vaginal creams could provide a simple and affordable way to reduce cases of HIV infection. Neuroprotective Effects Parkinsons Disease Parkinsons disease is a progressive, degenerative disorder of the central nervous system resulting from loss of dopamine-producing brain cells. A research team led by Professor Zhao affiliated to the Chinese Academy of Sciences Institute of Biophysics using an animal model of Parkinsons disease discovered that green tea polyphenols can protect dopamine neurons. He hopes that green tea polyphenols may eventually be developed into a safe drug for Parkinsons disease in humans. Alzheimers Disease In an article published by the Journal of Neuroscience, researchers from University of South Florida reported that EGCG prevented Alzheimers-like damage in the brain of mice genetically programmed to develop the neurodegenerative disease process. They work by decreasing production of the Alzheimers-related protein called beta-amyloid which causes nerve damage and memory loss when accumulated abnormally in the brain. The researchers think that a new generation of dietary supplements containing pure EGCG might be beneficial for treating Altheimers disease. Huntingtons Disease Like Alzheimers and Parkinsons, Huntingtons disease is also a type of neurodegenerative disease caused by protein misfolding characterized by jerky and uncontrolled movements. Mutant proteins are accumulated in the brain of sufferers and become toxic to the nerve cells in the brain. A res