A persuasive postion paper on Fast food, burger king VS McDonalds Essay

A persuasive postion paper on Fast food, burger king VS McDonalds - Essay eventOthers would counter that the recognise diner will detect real differences between fast food franchises when flavor, promotions and dining experience are considered. As one of these discerning consumers, I feel considerable differences can be found when comparing two fast food franchises such as Burger King and McDonalds.McDonalds is truly a ground breaking enterprise. Global in scope and backed by decades of success, this fast food giant has set the standard for all others for many years. This event is apparent in McDonalds popularity and profits (Associated Press). But like an old shoe thats been worn too much, McDonalds has a sole that is corrosion thin. The greatest problem is flavor of the food. True, it has been consistent for many decades, but thats the problem. While other eateries have been innovative in positive ways, McDonalds seems to be stuck in a flavor rut. They are constantly introducin g new items, like burritos and iced coffee, but they just seem to taste like everything else they already sell. Perhaps this can be attributed to the predictability of the promotions McDonalds tend to run. Cheap plastic gizmos of the latest blockbuster movie for the kids and sweepstakes games like monopoly are old and tired. They just add to a dated feeling boon on the menu and in the store. McDonalds seems to have kept none of the nostalgia that has made it a traditional favorite while at the same time non really moving forward with anything truly innovative for years.Burger King, on the other hand, has made great strides in producing outstanding flavor results on its menu. The best insane asylum isnt really an innovation at all. They simply offer fresh tomatoes, lettuce and onions on all of their burgers as a standard feature. They havent started reservation new products. Instead, they focus on doing a better job on giving their existing products the best flavor possible.Burge r King also offers fewer promotional items and the